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A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping

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Abstract:

Both trust in e-commerce and online product information search have been discussed as key concepts in e-commerce literature. This paper examines the influence of these two factors on online shopping in association with other consumer characteristics such as impulsiveness, innovativeness, and trust in overall business system. We also include Internet skill and time spent online as being antecedent to e-commerce trust and product information seeking over the Internet. By specifying relationships among these concepts, we attempted to propose a model of consumer behaviors on the Internet. Results indicate that, as expected, trust in e-commerce and online information search played central role in explaining online shopping. The two carry much of other factorsĄŻ influence on online shopping, showing how consumer personality characteristics, predispositions, Internet skill and amount of Internet use are related to online shopping.

Most Common Document Word Stems:

internet (146), consum (89), trust (88), inform (81), shop (77), commerc (76), search (64), behavior (60), electron (55), onlin (53), model (33), effect (31), relat (31), 2001 (29), variabl (29), e (28), skill (27), p (26), posit (26), use (26), impuls (26),

Author's Keywords:

online shopping
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Keum, Heejo. and Cho, Jaeho. "A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111458_index.html>

APA Citation:

Keum, H. and Cho, J. , 2003-05-27 "A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111458_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Both trust in e-commerce and online product information search have been discussed as key concepts in e-commerce literature. This paper examines the influence of these two factors on online shopping in association with other consumer characteristics such as impulsiveness, innovativeness, and trust in overall business system. We also include Internet skill and time spent online as being antecedent to e-commerce trust and product information seeking over the Internet. By specifying relationships among these concepts, we attempted to propose a model of consumer behaviors on the Internet. Results indicate that, as expected, trust in e-commerce and online information search played central role in explaining online shopping. The two carry much of other factorsĄŻ influence on online shopping, showing how consumer personality characteristics, predispositions, Internet skill and amount of Internet use are related to online shopping.

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Document Type: .PDF
Page count: 26
Word count: 6055
Text sample:
A Model of Consumer Behaviors in Electronic Commerce: Trust Information Search and Internet Shopping Heejo Keum Doctoral Student Jaeho Cho Doctoral Student School of Journalism And Mass Communication University of Wisconsin Madison 821 University Avenue Madison WI 53706 Phone: 608 263 3065 Email: hkeum@wisc.edu Paper submitted to the Communication and Technology Division of the International Communication Association Annual Conference San Diego CA May 23-27 2003 The authors would like to thank Dhavan V. Shah for his comments and guidance
------ ------ ------ ------ .01*** .16*** .31*** .12*** -.08*** .06*** ------ 8. Internet Shopping ------ ------ .15*** .06** .05# .08*** .07** .01*** .03** .03*** .01** -.01# ------ ------ .01*** .03** .18*** .07*** .04# .08*** .07** All cell entries are standardized path coefficients. Coefficients in the first row of each cell indicate direct effects coefficients in the second row indicate indirect effects and coefficients in the third row indicate total effects. 26


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