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Applying CMC Theoreis to Assess Virtual Community
Unformatted Document Text:  CMC Theories and Virtual Community 19 Conclusion Despite the limited capability to transmit social presence and other contextual cues, the review in this paper show that CMC can maintain rather strong and supportive online community and the density and strength of communal ties among members of online community may increase as time passes. Online community is suited for people to build interpersonal relationships especially when they are distributed. As mentioned earlier, the common interests and needs shared by members of online community is a driving force to motivate participation and build psychological attachment to their online community. Additionally, some characteristics of CMC such as anonymity and interactivity facilitate the formation of social identity, strengthen the utility of social networks, and increase reciprocity which are assumed to be very important elements of any community forms. According to Wellman (1999), the life-span of real-life community has shorten for the past decades because people move in and out of their communities frequently and people tend to prioritize their personal lives over communities. Also, people maintain different types of communities and ties and each serve different function (Wellman & Wortley, 1990). In this sense, online community may serve as an additional community to a person which he or she voluntarily chooses to join and participate at his or her disposal. Among many research and studies on online community, however, there is few examining online community with theoretical frameworks and many are descriptive. As online community is ubiquitous and becoming reality rather than remaining as hype, new concepts and understanding of this new social formation is imperative. The current paper examined such concepts and understanding by exploring central concepts of

Authors: Chung, Siyoung.
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CMC Theories and Virtual Community
19
Conclusion
Despite the limited capability to transmit social presence and other contextual
cues, the review in this paper show that CMC can maintain rather strong and supportive
online community and the density and strength of communal ties among members of
online community may increase as time passes. Online community is suited for people
to build interpersonal relationships especially when they are distributed. As mentioned
earlier, the common interests and needs shared by members of online community is a
driving force to motivate participation and build psychological attachment to their
online community. Additionally, some characteristics of CMC such as anonymity and
interactivity facilitate the formation of social identity, strengthen the utility of social
networks, and increase reciprocity which are assumed to be very important elements of
any community forms.
According to Wellman (1999), the life-span of real-life community has shorten
for the past decades because people move in and out of their communities frequently
and people tend to prioritize their personal lives over communities. Also, people
maintain different types of communities and ties and each serve different function
(Wellman & Wortley, 1990). In this sense, online community may serve as an
additional community to a person which he or she voluntarily chooses to join and
participate at his or her disposal.
Among many research and studies on online community, however, there is few
examining online community with theoretical frameworks and many are descriptive. As
online community is ubiquitous and becoming reality rather than remaining as hype,
new concepts and understanding of this new social formation is imperative. The current
paper examined such concepts and understanding by exploring central concepts of


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