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Applying CMC Theoreis to Assess Virtual Community
Unformatted Document Text:  CMC Theories and Virtual Community 20 community and social aspects of CMC. Fundamental elements of online community are assessed to see whether it contains the elements of community and how CMC affect those elements. The theoretical review shows that it is less useful to examine whether or not a virtual community can be an authentic community or whether a virtual community can be equivalent to off line communities, which has been a major focus of previous studies on virtual communities. Rather, it is imperative to examine how certain characteristics of CMC and central elements of virtual community interact with each other, so that we can have better understanding of this growing social phenomenon. As illustrated in this paper, CMC theories would be a good analytical tool for this research purpose.

Authors: Chung, Siyoung.
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CMC Theories and Virtual Community
20
community and social aspects of CMC. Fundamental elements of online community are
assessed to see whether it contains the elements of community and how CMC affect
those elements.
The theoretical review shows that it is less useful to examine whether or not a
virtual community can be an authentic community or whether a virtual community can
be equivalent to off line communities, which has been a major focus of previous studies
on virtual communities. Rather, it is imperative to examine how certain characteristics
of CMC and central elements of virtual community interact with each other, so that we
can have better understanding of this growing social phenomenon. As illustrated in this
paper, CMC theories would be a good analytical tool for this research purpose.


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