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Young Smokers Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 22 thoughts. They signed a human subject consent disclaimer, which indicated the participation was voluntary and confidential, and the requirement of verbalizing thoughts. Before viewing the stimulus materials, participants were assisted to practice verbalizing their thoughts with three tasks, which took approximately 10 minutes in total. Participants first engaged in verbalizing their thoughts as they solved a few simple to difficult mathematical equations, which took about two minutes. Then participants were asked to talk about their thoughts on three pictures (a sculpture outside a building, a painting in a museum, and an abstract artwork, by Chinese artists published in Im Siegel Der Eigenen Tradition art book). This part took about three minutes. The final practice task allowed participants to become familiar with reading texts and took about five minutes, during which participants engaged in verbalizing their thoughts on three newspaper headlines (“April 2nd Ballot influence Teachers’ Salaries,” “Fossilized Jelly Fish Found in Wisconsin Quarry,” and “MU Plans Walkway on Providence Road,” in January 2002 Columbia Tribune). As the experiment began, participants read one message and verbalized their thoughts for about two minutes. If a participant stopped talking or expressed they could not think of anything before the time was up, he or she was prompted with questions such as “Any (more) thoughts?” or “Does this make you think of anything?” If the time was up and participants were still engaging in a thought, they were allowed to finish their thoughts without being interrupted. The think aloud protocols were recorded by an audiotape voice recorder. After reading one message, participants filled out a short questionnaire and simultaneously continued to verbalize their thoughts. The process of going through the questionnaire took approximately one to two minutes. The same

Authors: Cheng, I-Huei. and Cameron, Glen.
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Framing Antismoking Message –
22
thoughts. They signed a human subject consent disclaimer, which indicated the
participation was voluntary and confidential, and the requirement of verbalizing thoughts.
Before viewing the stimulus materials, participants were assisted to practice
verbalizing their thoughts with three tasks, which took approximately 10 minutes in total.
Participants first engaged in verbalizing their thoughts as they solved a few simple to
difficult mathematical equations, which took about two minutes. Then participants were
asked to talk about their thoughts on three pictures (a sculpture outside a building, a
painting in a museum, and an abstract artwork, by Chinese artists published in Im Siegel
Der Eigenen Tradition art book). This part took about three minutes. The final practice
task allowed participants to become familiar with reading texts and took about five
minutes, during which participants engaged in verbalizing their thoughts on three
newspaper headlines (“April 2nd Ballot influence Teachers’ Salaries,” “Fossilized Jelly
Fish Found in Wisconsin Quarry,” and “MU Plans Walkway on Providence Road,” in
January 2002 Columbia Tribune).
As the experiment began, participants read one message and verbalized their
thoughts for about two minutes. If a participant stopped talking or expressed they could
not think of anything before the time was up, he or she was prompted with questions such
as “Any (more) thoughts?” or “Does this make you think of anything?” If the time was
up and participants were still engaging in a thought, they were allowed to finish their
thoughts without being interrupted. The think aloud protocols were recorded by an
audiotape voice recorder. After reading one message, participants filled out a short
questionnaire and simultaneously continued to verbalize their thoughts. The process of
going through the questionnaire took approximately one to two minutes. The same


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