All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Young Smokersˇ¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 30 control responses or adverse reactions of the participants also suggest loss-framed messages should not focus on arousing fearful feelings, which could frustrate smokers and deter them from thinking about smoking or taking actions to change their behaviors. In terms of the theoretical implications, this study supports that perceived behavioral control (or self –efficacy) and behavioral belief (perceived threat), some important factors in the Theory of Reasoned Action that explains formation of behaviors also determine individuals’ fear control reaction to loss-framed messages, as suggested by a fear appeal perspective. The finding that people elaborate mostly on their own beliefs or the possibility of certain outcomes to happen provides an insight that the reference decision may not necessarily shift when individuals process differently framed smoking messages, as well as an explanation for the inconsistent results of past studies in the line of message framing research.

Authors: Cheng, I-Huei. and Cameron, Glen.
first   previous   Page 30 of 41   next   last



background image
Framing Antismoking Message –
30
control responses or adverse reactions of the participants also suggest loss-framed
messages should not focus on arousing fearful feelings, which could frustrate smokers
and deter them from thinking about smoking or taking actions to change their behaviors.
In terms of the theoretical implications, this study supports that perceived behavioral
control (or self –efficacy) and behavioral belief (perceived threat), some important factors
in the Theory of Reasoned Action that explains formation of behaviors also determine
individuals’ fear control reaction to loss-framed messages, as suggested by a fear appeal
perspective. The finding that people elaborate mostly on their own beliefs or the
possibility of certain outcomes to happen provides an insight that the reference decision
may not necessarily shift when individuals process differently framed smoking messages,
as well as an explanation for the inconsistent results of past studies in the line of message
framing research.


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 30 of 41   next   last

©2012 All Academic, Inc.