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Young Smokersˇ¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 33 Millar, M. G., & Millar, K. U. (2000). Promoting safe driving behaviors: The influence of message framing and issue involvement. Journal of Applied Social Psychology, 30(4), 853. Mitchell, M. M. (2001). Risk, threat, and information seeking about genital herpes: The effects of mood and message framing. Communication Studies, 52 (Summer)(2), 141-152. Montano, D. E., & Taplin, S. H. (1991). A test of an expanded theory of reasoned action to predict mammography participation. Social Science and Medicine, 32, 733-741. Pechmann, C. (1997). Does antismoking advertising combat underage smoking? A review of past practices and research. In M. E. Goldberg, M. Fishbein, & S. E. Middlestadt (Eds.), Social marketing: theoretical and practical perspectives (pp. 189-216). Mahwah, New Jersey: Lawrence Erlbaum. Pechmann, C., & Ratneshwar, S. (1994). The effects of anti-smoking and cigarette advertising on young adolescents’ perceptions of peers who smoke. Journal of Consumer Research, 21 (September), 236-251. Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 19, pp. 123-205). New York: Academic Press. Popham, W. J., Potter, L. D., Hetrick, M. A., Muthen, L. K., Duerr, J. M., & Johnson, M. D. (1994). Effectiveness of the California 1990-1991 tobacco education media campaign. American Journal of Preventive Medicine, 10(6), 319-326. Rothman, A. J., Salovey, P., Antone, C., Keough, K., & Martin, C. D. (1993). The influence of message framing on intentions to perform health behaviors. Journal of Experimental Social Psychology, 29, 408-433. Schifter, D. E., & Ajzen, I. (1985). Intention, perceived control, and weight loss: An application of the theory of planned behavior. Journal of Personality and Social Psychology, 49, 843-851. Schneider, T. R., Salovey, P., Pallonen, U., Mundorf, N., Smith, N. F., & Steward, W. T. (2001). Visual and auditory message framing effects on tobacco smoking. Journal of Applied Social Psychology, 31(4), 667. Shapiro, M. A. (1994). Think-aloud and thought-list procedures in investigating mental processes. In A. Lang (Ed.), Measuring Psychological Responses to Media (pp. 1-14). Hillsdale, NJ: Lawrence Erlbaum. Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1998). The theory of reasoned action: A meta-analysis with recommendations for modifications and future research. Journal of Consumer Research, 15, 325-343.

Authors: Cheng, I-Huei. and Cameron, Glen.
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Framing Antismoking Message –
33
Millar, M. G., & Millar, K. U. (2000). Promoting safe driving behaviors: The influence of
message framing and issue involvement. Journal of Applied Social Psychology, 30(4), 853.
Mitchell, M. M. (2001). Risk, threat, and information seeking about genital herpes: The
effects of mood and message framing. Communication Studies, 52 (Summer)(2), 141-152.
Montano, D. E., & Taplin, S. H. (1991). A test of an expanded theory of reasoned action
to predict mammography participation. Social Science and Medicine, 32, 733-741.
Pechmann, C. (1997). Does antismoking advertising combat underage smoking? A
review of past practices and research. In M. E. Goldberg, M. Fishbein, & S. E. Middlestadt (Eds.),
Social marketing: theoretical and practical perspectives (pp. 189-216). Mahwah, New Jersey:
Lawrence Erlbaum.
Pechmann, C., & Ratneshwar, S. (1994). The effects of anti-smoking and cigarette
advertising on young adolescents’ perceptions of peers who smoke. Journal of Consumer
Research, 21 (September), 236-251.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In
L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 19, pp. 123-205). New
York: Academic Press.
Popham, W. J., Potter, L. D., Hetrick, M. A., Muthen, L. K., Duerr, J. M., & Johnson, M.
D. (1994). Effectiveness of the California 1990-1991 tobacco education media campaign.
American Journal of Preventive Medicine, 10(6), 319-326.
Rothman, A. J., Salovey, P., Antone, C., Keough, K., & Martin, C. D. (1993). The
influence of message framing on intentions to perform health behaviors. Journal of Experimental
Social Psychology, 29, 408-433.
Schifter, D. E., & Ajzen, I. (1985). Intention, perceived control, and weight loss: An
application of the theory of planned behavior. Journal of Personality and Social Psychology, 49,
843-851.
Schneider, T. R., Salovey, P., Pallonen, U., Mundorf, N., Smith, N. F., & Steward, W. T.
(2001). Visual and auditory message framing effects on tobacco smoking. Journal of Applied
Social Psychology, 31(4), 667.
Shapiro, M. A. (1994). Think-aloud and thought-list procedures in investigating mental
processes. In A. Lang (Ed.), Measuring Psychological Responses to Media (pp. 1-14). Hillsdale,
NJ: Lawrence Erlbaum.
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1998). The theory of reasoned action:
A meta-analysis with recommendations for modifications and future research. Journal of
Consumer Research, 15, 325-343.


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