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Young Smokers¡¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 34 Smagorninsky, P. (1989). The reliability and validity of protocol analysis. Written communication, 6, 463-479. Smith, S. M., & Petty, R. E. (1996). Message framing and persuasion: A message processing analysis. Personality and Social Psychology Bulletin, 22, 257-268. Stasson, M., & Fishbein, M. (1990). The relation between perceived risk and preventive action: A within-subject analysis of perceived driving risk and intentions to wear seatbelts. Journal of Applied Social Psychology, 20, 1541-1557. Stephenson, M. T., & Witte, K. (2000). Creating fear in a risky world: generating effective health risk messages. In R. E. Rice & C. K. Atkin (Eds.), Public Communication Campaigns (pp. 88-104). Thousand Oaks, California: Sage. Toneatto, T., & Binik, Y. (1987). The role of intention, social norms, and attitudes in the performance of dental flossing: A test of the theory of reasoned action. Journal of Applied Social Psychology, 17, 593-603. Tuorila, H. (1987). Selection of milks with varying fat contents and related overall liking, attitudes, norms and intentions. Appetite, 8, 1-14. Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choices. Science, 211, 453-458. Williams, T., Clarke, V., & Borland, R. (2001). Effects of message framing on breast- cancer-related beliefs and behaviors: The role of mediating factors. Journal of Applied Social Psychology, 31(5), 925. Wilson, D. K., Wallston, K. A., & King, J. E. (1990). Effects of contract framing, motivation to quit, and self-efficacy on smoking reduction. Journal of Applied Social Psychology, 20(7), 531-547. Wimmer, R. D., & Dominick, J. R. (1997). Mass media research: An introduction, Belmont, CA: Wadsworth Publishing Company. Witte, K. (1992). Putting the fear back into fear appeal: The extended parallel process model. Communication Monographs, 59, 329-349. Witte, K. (1994). Fear control and danger control: An empirical test of the Extended Parallel Process Model. Communication Monographs, 61, 113-134. Witte, K. (1995). Generating effective risk messages: how scary should your risk communication be? In B. R. Burleson (Ed.), Communication yearbook (Vol. 18, pp. 229-254). Thousand Oaks, CA: Sage. Witte, K. (1998). Fear as motivator, fear as inhibitor: Using the Extended Parallel Process Model to explain fear appeal successes and failures. In P. A. Anderson & L. K. Guerrero (Eds.),

Authors: Cheng, I-Huei. and Cameron, Glen.
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Framing Antismoking Message –
34
Smagorninsky, P. (1989). The reliability and validity of protocol analysis. Written
communication, 6, 463-479.
Smith, S. M., & Petty, R. E. (1996). Message framing and persuasion: A message
processing analysis. Personality and Social Psychology Bulletin, 22, 257-268.
Stasson, M., & Fishbein, M. (1990). The relation between perceived risk and preventive
action: A within-subject analysis of perceived driving risk and intentions to wear seatbelts.
Journal of Applied Social Psychology, 20, 1541-1557.
Stephenson, M. T., & Witte, K. (2000). Creating fear in a risky world: generating
effective health risk messages. In R. E. Rice & C. K. Atkin (Eds.), Public Communication
Campaigns (pp. 88-104). Thousand Oaks, California: Sage.
Toneatto, T., & Binik, Y. (1987). The role of intention, social norms, and attitudes in the
performance of dental flossing: A test of the theory of reasoned action. Journal of Applied Social
Psychology, 17, 593-603.
Tuorila, H. (1987). Selection of milks with varying fat contents and related overall liking,
attitudes, norms and intentions. Appetite, 8, 1-14.
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of
choices. Science, 211, 453-458.
Williams, T., Clarke, V., & Borland, R. (2001). Effects of message framing on breast-
cancer-related beliefs and behaviors: The role of mediating factors. Journal of Applied Social
Psychology, 31(5), 925.
Wilson, D. K., Wallston, K. A., & King, J. E. (1990). Effects of contract framing,
motivation to quit, and self-efficacy on smoking reduction. Journal of Applied Social Psychology,
20(7), 531-547.
Wimmer, R. D., & Dominick, J. R. (1997). Mass media research: An introduction,
Belmont, CA: Wadsworth Publishing Company.
Witte, K. (1992). Putting the fear back into fear appeal: The extended parallel process
model. Communication Monographs, 59, 329-349.
Witte, K. (1994). Fear control and danger control: An empirical test of the Extended
Parallel Process Model. Communication Monographs, 61, 113-134.
Witte, K. (1995). Generating effective risk messages: how scary should your risk
communication be? In B. R. Burleson (Ed.), Communication yearbook (Vol. 18, pp. 229-254).
Thousand Oaks, CA: Sage.
Witte, K. (1998). Fear as motivator, fear as inhibitor: Using the Extended Parallel Process
Model to explain fear appeal successes and failures. In P. A. Anderson & L. K. Guerrero (Eds.),


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