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Young Smokersˇ¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 35 The handbook of communication and emotion: Research, theory, applications, and contexts . San Diego: Academic Press. Worden, J. K., Flynn, B. S.,Geller, B. M., Chen, M., Shelton, L. G., Secker-Walker, R. H., Soloman, D. S., Soloman, L. J., Counchy, S., & Costanza, M. C. (1988). Development of a smoking prevention mass media program using diagnostic and formative research. Preventive Medicine, 17, 531-558. Yagil, D. (2001). Reasoned action and irrational motives: A prediction of drivers’ intention to violate traffic laws. Journal of Applied Social Psychology, 31(4), 720-740.

Authors: Cheng, I-Huei. and Cameron, Glen.
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Framing Antismoking Message –
35
The handbook of communication and emotion: Research, theory, applications, and contexts . San
Diego: Academic Press.
Worden, J. K., Flynn, B. S.,Geller, B. M., Chen, M., Shelton, L. G., Secker-Walker, R. H.,
Soloman, D. S., Soloman, L. J., Counchy, S., & Costanza, M. C. (1988). Development of a
smoking prevention mass media program using diagnostic and formative research. Preventive
Medicine, 17, 531-558.
Yagil, D. (2001). Reasoned action and irrational motives: A prediction of drivers’
intention to violate traffic laws. Journal of Applied Social Psychology, 31(4), 720-740.


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