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Young Smokers¡¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 36 Appendix Table 1 Message Design Gain-framed Messages Loss-framed Message G1 A person who does not smoke is likely to be free from becoming addicted to cigarettes. L1 A person who smokes, the more likely that person is to become addicted to cigarettes. G2 People who do not smoke enjoy healthier heart and lung functions, vitality and endurance. L2 People who do smoke face heart disease and lung failure, fatigue and lack of overall energy. G3 A person who does not smoke is more likely to have white teeth when that person smiles. L3 A person who smokes is more likely to have yellow teeth when that person smiles. G4 People who do not smoke are more likely to have fresh breath, and their clothes stay clean. L4 People who smoke are more likely to have bad breath and their clothes smell like smoke.

Authors: Cheng, I-Huei. and Cameron, Glen.
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background image
Framing Antismoking Message –
36
Appendix
Table 1 Message Design
Gain-framed Messages
Loss-framed Message
G1 A person who does not smoke is
likely to be free from becoming
addicted to cigarettes.
L1 A person who smokes, the more
likely that person is to become
addicted to cigarettes.
G2 People who do not smoke enjoy
healthier heart and lung functions,
vitality and endurance.
L2 People who do smoke face heart
disease and lung failure, fatigue and
lack of overall energy.
G3
A person who does not smoke is
more likely to have white teeth when
that person smiles.
L3 A person who smokes is more likely
to have yellow teeth when that
person smiles.
G4
People who do not smoke are more
likely to have fresh breath, and their
clothes stay clean.
L4 People who smoke are more likely
to have bad breath and their clothes
smell like smoke.


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