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Young Smokersˇ¦ Cognitive and Affective Responses to Gain-framed and Loss-framed Antismoking Message: A Think Aloud Protocol Study
Unformatted Document Text:  Framing Antismoking Message – 38 Table 4 Inducement Check – “Costs of Smoking vs. Benefits of Smoking” Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 5.20 1.90 32 66.39 0.00 0.68 Loss-Framed 2.36 2.14 32 Table 5 Inducement Check – “Reasons Why Smoking is Bad vs. Not Smoking is Good” Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 5.39 2.07 32 0.05 0.83 0.00 Loss-Framed 2.03 1.26 32 Table 6 Statistical Tests – Total Cognitive Thoughts Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 10.33 3.60 32 .40 .53 .01 Loss-Framed 10.70 3.81 32 Table 7 Statistical Tests – Cognitive Thoughts of Positive Valence Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 5.60 3.21 32 .02 .89 .01 Loss-Framed 5.69 2.47 32 Table 8 Statistical Tests – Cognitive Thoughts of Negative Valence Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 3.50 1.89 32 .06 .81 .01 Loss-Framed 3.61 2.26 32 Table 9 Statistical Tests – Cognitive Thoughts of Neutral Valence Mean Std. Deviation N F Sig. Eta Squared Gain-Framed 1.11 1.11 32 .91 .35 .029 Loss-Framed 1.39 1.41 32 Table 10 Statistical Tests – Attitude Toward Message Mean Std. Deviation N F Sig. Eta Squared Gain-framed 5.18 1.61 32 4.66 0.04 0.13 Loss-framed 5.73 1.19 32

Authors: Cheng, I-Huei. and Cameron, Glen.
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background image
Framing Antismoking Message –
38
Table 4 Inducement Check – “Costs of Smoking vs. Benefits of Smoking”
Mean
Std.
Deviation
N
F
Sig. Eta
Squared
Gain-Framed 5.20
1.90 32 66.39 0.00
0.68
Loss-Framed 2.36
2.14 32
Table 5 Inducement Check – “Reasons Why Smoking is Bad vs. Not Smoking is Good”
Mean
Std.
Deviation
N
F
Sig. Eta
Squared
Gain-Framed 5.39
2.07 32
0.05 0.83
0.00
Loss-Framed 2.03
1.26 32
Table 6 Statistical Tests – Total Cognitive Thoughts
Mean
Std. Deviation
N
F
Sig.
Eta Squared
Gain-Framed 10.33
3.60
32
.40
.53
.01
Loss-Framed 10.70
3.81
32
Table 7 Statistical Tests – Cognitive Thoughts of Positive Valence
Mean
Std. Deviation
N
F
Sig.
Eta Squared
Gain-Framed 5.60
3.21
32
.02
.89
.01
Loss-Framed 5.69
2.47 32
Table 8 Statistical Tests – Cognitive Thoughts of Negative Valence
Mean
Std.
Deviation
N
F
Sig. Eta
Squared
Gain-Framed 3.50
1.89 32
.06 .81
.01
Loss-Framed 3.61
2.26 32
Table 9 Statistical Tests – Cognitive Thoughts of Neutral Valence
Mean
Std. Deviation
N
F
Sig.
Eta Squared
Gain-Framed 1.11
1.11 32
.91 .35
.029
Loss-Framed 1.39
1.41 32
Table 10 Statistical Tests – Attitude Toward Message
Mean
Std. Deviation
N
F
Sig.
Eta Squared
Gain-framed 5.18
1.61
32
4.66 0.04 0.13
Loss-framed 5.73
1.19
32


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