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A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping
Unformatted Document Text:  A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping Heejo Keum Doctoral Student Jaeho Cho Doctoral Student School of Journalism And Mass Communication University of Wisconsin Madison 821 University Avenue Madison, WI, 53706 Phone: 608 263 3065 Email: ## email not listed ## Paper submitted to the Communication and Technology Division of the International Communication Association Annual Conference, San Diego, CA, May 23-27, 2003 The authors would like to thank Dhavan V. Shah for his comments and guidance, and DDB Needham for providing data for this study.

Authors: Keum, Heejo. and Cho, Jaeho.
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A Model of Consumer Behaviors in Electronic Commerce:
Trust, Information Search, and Internet Shopping
Heejo Keum
Doctoral Student
Jaeho Cho
Doctoral Student
School of Journalism And Mass Communication
University of Wisconsin Madison
821 University Avenue
Madison, WI, 53706
Phone: 608 263 3065
Email:
## email not listed ##
Paper submitted to the Communication and Technology Division of the International
Communication Association Annual Conference, San Diego, CA, May 23-27, 2003

The authors would like to thank Dhavan V. Shah for his comments and guidance, and
DDB Needham for providing data for this study.


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