All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping
Unformatted Document Text:  10 Ratchford, Talukdar, & Lee, 2001). Innovative people tend to search information as part of their process of strengthening their self-knowledge. Conversely, this study posits that consumers’ impulsiveness have negative associations with information search before shopping. A consumer’s impulsiveness is conceptualized as his/her individual characteristics, which refer to frequent engagement in unplanned purchases (Bellenger, Robertson, and Hirschman, 1978; Rook and Fisher, 1995). Since Impulsive consumers perform a sudden and immediate purchase with no pre-shopping intentions (Beatty & Ferrell), they are least likely to search information. The idea of impulsiveness includes acting spontaneously without full consideration of the consequences and extensive information search (Gerbing, Ahadi, & Patton, 1987). Based on above reasoning, we propose that a consumer’s attitudes toward electronic commerce, Internet-related skills, and dispositional consumption orientations all together account for information search on the Internet. Accordingly, we suggest the following hypotheses examining the antecedents of consumers’ information search on the Internet. H3-1. Trust in electronic commerce will be positively related to consumers’ information searches on the Internet. H4-1. Self-confidence in Internet skill will be positively related to consumers’ information searches on the Internet. H4-2. Time spent on Internet will be positively related to consumers’ information searches on the Internet. H5-1. Consumers’ innovativeness will be positively related to consumers’ information searches on the Internet.

Authors: Keum, Heejo. and Cho, Jaeho.
first   previous   Page 10 of 26   next   last



background image
10
Ratchford, Talukdar, & Lee, 2001). Innovative people tend to search information as part of
their process of strengthening their self-knowledge.
Conversely, this study posits that consumers’ impulsiveness have negative associations
with information search before shopping. A consumer’s impulsiveness is conceptualized as
his/her individual characteristics, which refer to frequent engagement in unplanned purchases
(Bellenger, Robertson, and Hirschman, 1978; Rook and Fisher, 1995). Since Impulsive
consumers perform a sudden and immediate purchase with no pre-shopping intentions (Beatty
& Ferrell), they are least likely to search information. The idea of impulsiveness includes
acting spontaneously without full consideration of the consequences and extensive information
search (Gerbing, Ahadi, & Patton, 1987).
Based on above reasoning, we propose that a consumer’s attitudes toward electronic
commerce, Internet-related skills, and dispositional consumption orientations all together
account for information search on the Internet. Accordingly, we suggest the following
hypotheses examining the antecedents of consumers’ information search on the Internet.
H3-1. Trust in electronic commerce will be positively related to consumers’ information
searches on the Internet.
H4-1. Self-confidence in Internet skill will be positively related to consumers’
information searches on the Internet.
H4-2. Time spent on Internet will be positively related to consumers’ information
searches on the Internet.
H5-1. Consumers’ innovativeness will be positively related to consumers’ information
searches on the Internet.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 10 of 26   next   last

©2012 All Academic, Inc.