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A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping
Unformatted Document Text:  2 A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping Abstract Both trust in e-commerce and online product information search have been discussed as key concepts in e-commerce literature. This paper examines the influence of these two factors on online shopping in association with other consumer characteristics such as impulsiveness, innovativeness, and trust in overall business system. We also include Internet skill and time spent online as being antecedent to e-commerce trust and product information seeking over the Internet. By specifying relationships among these concepts, we attempted to propose a model of consumer behaviors on the Internet. Results indicate that, as expected, trust in e-commerce and online information search played central role in explaining online shopping. The two carry much of other factors’ influence on online shopping, showing how consumer personality characteristics, predispositions, Internet skill and amount of Internet use are related to online shopping.

Authors: Keum, Heejo. and Cho, Jaeho.
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A Model of Consumer Behaviors in Electronic Commerce:
Trust, Information Search, and Internet Shopping
Abstract
Both trust in e-commerce and online product information search have been discussed as key
concepts in e-commerce literature. This paper examines the influence of these two factors on
online shopping in association with other consumer characteristics such as impulsiveness,
innovativeness, and trust in overall business system. We also include Internet skill and time
spent online as being antecedent to e-commerce trust and product information seeking over the
Internet. By specifying relationships among these concepts, we attempted to propose a model of
consumer behaviors on the Internet. Results indicate that, as expected, trust in e-commerce and
online information search played central role in explaining online shopping. The two carry
much of other factors’ influence on online shopping, showing how consumer personality
characteristics, predispositions, Internet skill and amount of Internet use are related to online
shopping.


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