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A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping
Unformatted Document Text:  25 Figure 2. A model of trust, information search, and Internet shopping. Time on Internet 1.00 Business Trust 1.00 Impulsiveness Innovativeness 1.00 Internet Skill 1.00 E-Trust 0.92 Online Info Search 0.80 Internet Shopping 0.94 0.06 0.08 0.07 0.08 0.12 0.21 0.31 -0.08 0.12 0.14 0.15 0.05 0.06 -0.01 0.21 0.03 0.23 0.38 0.06 0.05 0.16

Authors: Keum, Heejo. and Cho, Jaeho.
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background image
25
Figure 2. A model of trust, information search, and Internet shopping.
Time on Internet
1.00
Business Trust
1.00
Impulsiveness
Innovativeness
1.00
Internet Skill
1.00
E-Trust
0.92
Online Info Search
0.80
Internet Shopping
0.94
0.06
0.08
0.07
0.08
0.12
0.21
0.31
-0.08
0.12
0.14
0.15
0.05
0.06
-0.01
0.21
0.03
0.23
0.38
0.06
0.05
0.16


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