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A Model of Consumer Behaviors in Electronic Commerce: Trust, Information Search, and Internet Shopping
Unformatted Document Text:  26 Table 1. The model of trust, information search, and Internet shopping 1 2 3 4 5 6 7 ------ ------ ------ ------ ------ ------ ------ 1. Trust in business ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ 2. Self-confidence in Internet skill ------ ------ ------ ------ ------ ------ ------ ------ .38*** ------ ------ ------ ------ ------ ------ ------ ------ 3. Time spent on the Internet ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ 4. Innovativeness ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ ------ 5. Impulsiveness ------ ------ ------ ------ ------ ------ ------ .12*** .21*** .08*** ------ ------ ------ ------ 6. Trust in electronic commerce ------ ------ ------ ------ ------ ------ ------ .12*** .21*** .08*** ------ ------ ------ ------ ------ .14*** .31*** .12*** -.08*** .06*** ------ 7. Information search on the Internet .01*** .01*** .01* ------ ------ ------ ------ .01*** .16*** .31*** .12*** -.08*** .06*** ------ 8. Internet Shopping ------ ------ .15*** .06** .05# .08*** .07** .01*** .03** .03*** .01** -.01# ------ ------ .01*** .03** .18*** .07*** .04# .08*** .07** All cell entries are standardized path coefficients. Coefficients in the first row of each cell indicate direct effects, coefficients in the second row indicate indirect effects, and coefficients in the third row indicate total effects.

Authors: Keum, Heejo. and Cho, Jaeho.
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26
Table 1. The model of trust, information search, and Internet shopping
1
2
3
4
5
6
7
------

------

------

------

------

------

------
1. Trust in business
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
2. Self-confidence
in Internet skill
------ ------
------
------
------ ------ ------
------ .38***
------ ------ ------ ------ ------
------ ------
------
3. Time spent on the Internet
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
4. Innovativeness
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
------ ------
------
------
------ ------ ------
5. Impulsiveness
------ ------
------
------
------ ------ ------
.12*** .21***
.08***
------ ------ ------ ------
6. Trust
in electronic commerce
------
------
------
------
------
------
------
.12***
.21***
.08***
------ ------ ------ ------
------ .14***
.31***
.12***
-.08*** .06*** ------
7. Information search
on the Internet
.01***
.01***
.01* ------ ------ ------ ------
.01***
.16***
.31***
.12***
-.08*** .06*** ------
8. Internet Shopping
------
------
.15***
.06**
.05# .08*** .07**
.01***
.03**
.03***
.01** -.01# ------ ------
.01***
.03**
.18***
.07***
.04# .08***
.07**
All cell entries are standardized path coefficients. Coefficients in the first row of each cell
indicate direct effects, coefficients in the second row indicate indirect effects, and coefficients in
the third row indicate total effects.


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