All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  16 were reverse coded. Responses to the three items were averaged into an index ( = .87). This variable (M = 4.98, SD = 1.03) was negatively skewed (skewness = -.48), and thus it underwent a squared transformation to ensure normality. Attitude toward the Web site. This variable was measured using two types of scale: a three-item Likert-type scale and a seven-item semantic differential scale (see Appendix1). Four items in the semantic differential scale were reverse coded (see Appendix 1). Checks for internal consistency indicated that three items on the Likert-type scale and seven items on semantic differential scale were highly correlated ( = .89) and principal component factor analysis with varimax rotation yielded one factor solution. Therefore, the two scales were standardized and added into an index. The index (M = 4.54, SD = 1.06) was negatively skewed (skewness = -.45), and hence it underwent a squared transformation. Attitude toward health information on the Web site. Two variables measured attitude toward health information on the Web site: curiosity of the information and attitude toward the issue allergies. Participants were asked to express their degree of agreement on a seven-point Likert-type scale, raging from “Strongly disagree” to “Strongly agree” (see Appendix 1). Among four items to measure curiosity of the information, the first item, “Overall, the information sounds true and believable,” reduced the overall reliability, and hence it was dropped from subsequent analyses. Responses to the three remaining items were averaged into an index ( = .72) Three statements that asked about attitude toward the issue allergies were the same statements to measure prior attitude toward the issue allergies in pretest (see under Control Variables). The first item, “Allergies are a really important issue for people my age,” was dropped from the scale since it did not work well with the remaining two items. Two other items were both reverse coded and added into an index (r = .50). Behavior intentions. Two variables measured behavior intentions: preventive behavior intention and information seeking intention. Except the last item, “I am aware of allergy history of my family,” the same items that measured prior preventive behaviors were used to measure

Authors: Kim, Hyojin. and Stephens, Keri.
first   previous   Page 16 of 34   next   last



background image
16
were reverse coded. Responses to the three items were averaged into an index ( = .87). This
variable (M = 4.98, SD = 1.03) was negatively skewed (skewness = -.48), and thus it underwent a
squared transformation to ensure normality.
Attitude toward the Web site. This variable was measured using two types of scale: a
three-item Likert-type scale and a seven-item semantic differential scale (see Appendix1). Four
items in the semantic differential scale were reverse coded (see Appendix 1). Checks for internal
consistency indicated that three items on the Likert-type scale and seven items on semantic
differential scale were highly correlated ( = .89) and principal component factor analysis with
varimax rotation yielded one factor solution. Therefore, the two scales were standardized and
added into an index. The index (M = 4.54, SD = 1.06) was negatively skewed (skewness = -.45),
and hence it underwent a squared transformation.
Attitude toward health information on the Web site. Two variables measured attitude
toward health information on the Web site: curiosity of the information and attitude toward the
issue allergies. Participants were asked to express their degree of agreement on a seven-point
Likert-type scale, raging from “Strongly disagree” to “Strongly agree” (see Appendix 1).
Among four items to measure curiosity of the information, the first item, “Overall, the
information sounds true and believable,” reduced the overall reliability, and hence it was
dropped from subsequent analyses. Responses to the three remaining items were averaged into
an index ( = .72)
Three statements that asked about attitude toward the issue allergies were the same
statements to measure prior attitude toward the issue allergies in pretest (see under Control
Variables). The first item, “Allergies are a really important issue for people my age,” was
dropped from the scale since it did not work well with the remaining two items. Two other items
were both reverse coded and added into an index (r = .50).
Behavior intentions. Two variables measured behavior intentions: preventive behavior
intention and information seeking intention. Except the last item, “I am aware of allergy history
of my family,” the same items that measured prior preventive behaviors were used to measure


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 16 of 34   next   last

©2012 All Academic, Inc.