All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  21 Direct and Indirect Effects of Responsiveness Hypotheses 3 predicted that responsiveness of the Web site would influence attitude toward the source directly, or indirectly via attitude toward the Web site, while both attitude toward the source and attitude toward the Web site affect attitude toward health information on the Web site and health behavior intentions (see Figure 1). This hypothesis are not only concerned with the relationship between the responsiveness manipulation and dependent variables, but also with relationships between dependent variables. To test the hypothesis, therefore, a path analytic analysis such as structural equation modeling rather than ANOVA type of analysis is more appropriate to analyze experimental data (Bagozzi, 1977; Bagozzi & Yi, 1989). Following the recommendation by Bagozzi (1977), both responsiveness manipulation and manipulation checks were included in the model. Due to correlations among measurement errors of the indicators and a small sample size, it was not appropriate to construct a full structural model with latent factors, and estimate factor loadings and relationships between factors. Instead, factors were treated as manifest variables (Straughan et al., 1996) and a path analysis was performed using EQS (Bentler, 1995). The correlations among measurement errors between attitude toward health information on the Web site and health behavior intentions also prohibited constructing a path model with both variables in it. Therefore, the initial model was revised and divided into two models (see Figure 2). The results show that overall model fit for both models were satisfactory (see Table 3). An examination of path coefficients revealed that responsiveness of the Web site affected attitude toward the source only indirectly via attitude toward the Web site, while attitude toward the Web site, but not attitude toward the source, was associated with other outcome measures, namely, curiosity of the information, attitude toward the issue allergies, preventive behavior intention and information seeking intention. Therefore, Hypothesis 3 was not supported.

Authors: Kim, Hyojin. and Stephens, Keri.
first   previous   Page 21 of 34   next   last



background image
21
Direct and Indirect Effects of Responsiveness
Hypotheses 3 predicted that responsiveness of the Web site would influence attitude
toward the source directly, or indirectly via attitude toward the Web site, while both attitude
toward the source and attitude toward the Web site affect attitude toward health information on
the Web site and health behavior intentions (see Figure 1). This hypothesis are not only
concerned with the relationship between the responsiveness manipulation and dependent
variables, but also with relationships between dependent variables. To test the hypothesis,
therefore, a path analytic analysis such as structural equation modeling rather than ANOVA type
of analysis is more appropriate to analyze experimental data (Bagozzi, 1977; Bagozzi & Yi,
1989). Following the recommendation by Bagozzi (1977), both responsiveness manipulation
and manipulation checks were included in the model. Due to correlations among measurement
errors of the indicators and a small sample size, it was not appropriate to construct a full
structural model with latent factors, and estimate factor loadings and relationships between
factors. Instead, factors were treated as manifest variables (Straughan et al., 1996) and a path
analysis was performed using EQS (Bentler, 1995). The correlations among measurement errors
between attitude toward health information on the Web site and health behavior intentions also
prohibited constructing a path model with both variables in it. Therefore, the initial model was
revised and divided into two models (see Figure 2).
The results show that overall model fit for both models were satisfactory (see Table 3).
An examination of path coefficients revealed that responsiveness of the Web site affected
attitude toward the source only indirectly via attitude toward the Web site, while attitude toward
the Web site, but not attitude toward the source, was associated with other outcome measures,
namely, curiosity of the information, attitude toward the issue allergies, preventive behavior
intention and information seeking intention. Therefore, Hypothesis 3 was not supported.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 21 of 34   next   last

©2012 All Academic, Inc.