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A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  25 Table 1. Demographic Characteristics of Those Who Completed Both Parts of the Study, Compared to Those Who Completed Part One Only. Completed both parts (N=131) N (%) / M (SD) * Completed part one only (N=103) N (%) / M (SD) * 2 or t Female 64 (49.61) 38 (37.25) 3.53 Ethnicity 1.95 White 85 (64.89) 65 (63.73) Asian 28 (21.37) 23 (22.55) Hispanic 12 (9.16) 11 (10.78) Other 6 (4.58) 3 (2.94) Age 19.74 (1.31) 19.63 (1.10) .72 Involvement 24.60 (11.14) 22.96 (9.89) 1.18 Time spent on the Internet 152.58 (120.85) 160.55 (128.40) .49 Severity of individual allergies 3.11 (1.92) 3.11 (1.89) .00 Family history of allergies .50 (.40) .48 (.36) .54 Salience of the issue allergies 1.13 (.07) 1.13 (.08) .51 Prior attitude toward the issue allergies 4.22 (1.30) 4.36 (1.20) .88 Prior allergy preventive behavior .37 (.23) .42 (.23) 1.44 * Numbers in the column represent frequency and percent (in parenthesis) for female and ethnicity, and mean and standard deviation (in parenthesis) for the rest of variables. Table 2. Demographic Characteristics of Those Who Completed Both Parts of the Study, Compared to Those Who Completed Part Two Only. Completed both parts (N=131) M (SD) Completed part two (N=59) M (SD) t Attitude toward the source 26.10 (9.94) 25.19 (9.88) .59 Attitude toward the Web site 21.75 (9.60) 21.74 (8.66) .01 Attitude toward health information on the Web site Curiosity of the information 4.38 (1.29) 4.28 (1.31) .52 Attitude toward the issue allergies 4.26 (1.22) 4.36 (1.31) .52 Behavior intention Preventive behavior intention 4.52 (1.02) 4.60 (1.26) .46 Information seeking intention 3.93 (1.36) 4.05 (1.49) .54

Authors: Kim, Hyojin. and Stephens, Keri.
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25
Table 1. Demographic Characteristics of Those Who Completed Both Parts of the Study,
Compared to Those Who Completed Part One Only.
Completed both parts
(N=131)
N (%) / M (SD)
*
Completed part one
only (N=103)
N (%) / M (SD)
*
2
or t
Female
64 (49.61)
38 (37.25)
3.53
Ethnicity
1.95
White
85 (64.89)
65 (63.73)
Asian
28 (21.37)
23 (22.55)
Hispanic
12 (9.16)
11 (10.78)
Other
6 (4.58)
3 (2.94)
Age
19.74 (1.31)
19.63 (1.10)
.72
Involvement
24.60 (11.14)
22.96 (9.89)
1.18
Time spent on the Internet
152.58 (120.85)
160.55 (128.40)
.49
Severity of individual allergies
3.11 (1.92)
3.11 (1.89)
.00
Family history of allergies
.50 (.40)
.48 (.36)
.54
Salience of the issue allergies
1.13 (.07)
1.13 (.08)
.51
Prior attitude toward the issue allergies
4.22 (1.30)
4.36 (1.20)
.88
Prior allergy preventive behavior
.37 (.23)
.42 (.23)
1.44
*
Numbers in the column represent frequency and percent (in parenthesis) for female and ethnicity, and mean and
standard deviation (in parenthesis) for the rest of variables.
Table 2. Demographic Characteristics of Those Who Completed Both Parts of the Study,
Compared to Those Who Completed Part Two Only.
Completed both parts
(N=131)
M (SD)
Completed part two
(N=59)
M (SD)
t
Attitude toward the source
26.10 (9.94)
25.19 (9.88)
.59
Attitude toward the Web site
21.75 (9.60)
21.74 (8.66)
.01
Attitude toward health information
on the Web site
Curiosity of the information
4.38 (1.29)
4.28 (1.31)
.52
Attitude toward the issue allergies
4.26 (1.22)
4.36 (1.31)
.52
Behavior intention
Preventive behavior intention
4.52 (1.02)
4.60 (1.26)
.46
Information seeking intention
3.93 (1.36)
4.05 (1.49)
.54


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