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A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  27 Responsiveness of a Web site (Manipulation) Perception of Responsiveness of a Web site (Manipulation Check) Attitude toward the Source Attitude toward the Web site Attitude toward health information on the Web site Figure 1. A Path Model for H3 Health Behavior Intentions

Authors: Kim, Hyojin. and Stephens, Keri.
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background image
27
Responsiveness
of a Web site
(Manipulation)
Perception of
Responsiveness of
a Web site
(Manipulation
Check)
Attitude
toward the
Source
Attitude
toward
the Web
site
Attitude
toward
health
information
on the Web
site
Figure 1. A Path Model for H3
Health
Behavior
Intentions


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