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A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  29 Responsiveness of a Web site (Manipulation) Perception of Responsiveness of a Web site (Manipulation Check) Attitude toward the Source Attitude toward the Web site Curiosity of the Information Figure 3. Tested Path Model † Attitude toward the Web site Information Attitude toward the Issue Allergies Health Behavior Intentions Preventive Behavior Intention Information Seeking Intention .443 * .710 * .613 * .255 ** .456 *** .383 * .246 * *** p < ** p < † Path coefficients for only significant paths are

Authors: Kim, Hyojin. and Stephens, Keri.
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29
Responsiveness
of a Web site
(Manipulation)
Perception of
Responsiveness of
a Web site
(Manipulation
Check)
Attitude
toward the
Source
Attitude
toward
the Web
site
Curiosity of
the
Information
Figure 3. Tested Path Model
Attitude
toward the
Web site
Information
Attitude
toward the
Issue
Allergies
Health
Behavior
Intentions
Preventive
Behavior
Intention
Information
Seeking
Intention
.443
*
.710
*
.613
*
.255
**
.456
***
.383
*
.246
*
***
p <
**
p <
Path coefficients for only significant paths are


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