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A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  31 Deighton, J. (1996). The future of interactive marketing. Harvard Business Review, 74, 151-161. Eastin, M. S. (2001). Credibility assessments of online health information: The effects of source expertise and knowledge of content. Journal of Computer-Mediated Communication, 6, Retrieved October 16, 2002, from the World Wide Web: http://www.ascusc.org/jcmc/vol6/issue4/eastin.html . Eysenbach, G. & Diepgen, T. L. (2001). The role of e-health and consumer health informatics for evidence-based patient choice in the 21 st century. Clinics in Dermatology, 19, 11- 17. Eysenbach, G. & Köhler, C. (2002). How do consumers search for and appraise health information on the world wide web? Qualitative study using focus group, usability tests, and in- depth interviews. BMJ, 324, 573-577. Feick, L. & Higie, R. A. (1992). The effects of preference heterogeneity and source characteristics on ad processing and judgments about endorsers. Journal of Advertising, 21, 9-23. Flanagin, A. J. & Metzger, M. J. (2000a). Internet use in the contemporary media environment. Human Communication Research, 27, 153-181. Flanagin, A. J. & Metzger, M. J. (2000b). Perceptions of Internet information credibility. Journalism & Mass Communication Quarterly, 77, 515-540. Fuchs, D. (1964). Two source effects in magazine advertising. Journal of Marketing Research, 1, 59-62. Griffiths, K. M., Christensen, H., & Evans, K. (2002). Pharmaceutical company Websites as sources of information for consumers: How appropriate and informative are they? Disease Management and Health Outcomes, 10, 205-214. Ha, L. & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early business Web sites. Journal of Broadcasting & Electronic Media, 42, 457-474. Haeckel, S. H. (1998). About the nature and future of interactive advertising. Journal of Interactive Marketing, 12, 63-71.

Authors: Kim, Hyojin. and Stephens, Keri.
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31
Deighton, J. (1996). The future of interactive marketing. Harvard Business Review, 74,
151-161.
Eastin, M. S. (2001). Credibility assessments of online health information: The effects of
source expertise and knowledge of content. Journal of Computer-Mediated Communication, 6,
Retrieved October 16, 2002, from the World Wide Web:
http://www.ascusc.org/jcmc/vol6/issue4/eastin.html
.
Eysenbach, G. & Diepgen, T. L. (2001). The role of e-health and consumer health
informatics for evidence-based patient choice in the 21
st
century. Clinics in Dermatology, 19, 11-
17.
Eysenbach, G. & Köhler, C. (2002). How do consumers search for and appraise health
information on the world wide web? Qualitative study using focus group, usability tests, and in-
depth interviews. BMJ, 324, 573-577.
Feick, L. & Higie, R. A. (1992). The effects of preference heterogeneity and source
characteristics on ad processing and judgments about endorsers. Journal of Advertising, 21, 9-23.
Flanagin, A. J. & Metzger, M. J. (2000a). Internet use in the contemporary media
environment. Human Communication Research, 27, 153-181.
Flanagin, A. J. & Metzger, M. J. (2000b). Perceptions of Internet information credibility.
Journalism & Mass Communication Quarterly, 77, 515-540.
Fuchs, D. (1964). Two source effects in magazine advertising. Journal of Marketing
Research, 1, 59-62.
Griffiths, K. M., Christensen, H., & Evans, K. (2002). Pharmaceutical company Websites
as sources of information for consumers: How appropriate and informative are they? Disease
Management and Health Outcomes, 10, 205-214.
Ha, L. & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early
business Web sites. Journal of Broadcasting & Electronic Media, 42, 457-474.
Haeckel, S. H. (1998). About the nature and future of interactive advertising. Journal of
Interactive Marketing, 12, 63-71.


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