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A Moderating Role of Channel Responsiveness in the Effects of Online Information Source
Unformatted Document Text:  34 Straughan, D. Bleske, G. L. & Zhao, X. (1996), Modeling format and source effects of an advocacy message. Journalism and Mass Communication Quarterly, 73, 135-146. Stout, P. A., Villegas, J. & Kim, H. (2001). Enhancing learning through use interactive tools on health-related Websites. Health Education Research, 16, 721-733. Walther, J. B. & Burgoon J. K. (1992). Relational Communication In Computer- Mediated Interaction. Human Communication Research, 19, 50-88. Wilson, E. J. & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21, 101- 112. Wu, G. (1999). Perceived interactivity and attitude toward Web site. Proceedings From The 1999 American Academy of Advertising Conference. Zichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.

Authors: Kim, Hyojin. and Stephens, Keri.
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Straughan, D. Bleske, G. L. & Zhao, X. (1996), Modeling format and source effects of an
advocacy message. Journalism and Mass Communication Quarterly, 73, 135-146.
Stout, P. A., Villegas, J. & Kim, H. (2001). Enhancing learning through use interactive
tools on health-related Websites. Health Education Research, 16, 721-733.
Walther, J. B. & Burgoon J. K. (1992). Relational Communication In Computer-
Mediated Interaction. Human Communication Research, 19, 50-88.
Wilson, E. J. & Sherrell, D. L. (1993). Source effects in communication and persuasion
research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21, 101-
112.
Wu, G. (1999). Perceived interactivity and attitude toward Web site. Proceedings From
The 1999 American Academy of Advertising Conference.
Zichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer
Research, 12, 341-352.


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