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Video Game Uses and Gratifications as Predictors of Use and Game Preference
Unformatted Document Text:  Video game U&G 16 Results Among the respondents, 68% were game players. The average number of hours played per week (including non-players) was 8.41. When non-players are excluded, the mean hours played per week was 12.43. Game Genres The best liked genre among all respondents was Racing-Speed (M = 4.72), followed by Puzzle (M = 4.55), Arcade (M = 4.52), and Quiz-Trivia (M = 4.43) genres (see Table 4). Least liked genres overall were Strategy (M = 3.66), Fighters (M = 3.68), and Fantasy-Role Playing (M = 3.72). There were no significant difference in liking of the Racing, Puzzle, Arcade, and Card-Dice genres between players and non-players. Only Quiz-Trivia and Classic Board game genres were rated higher by non-players than players. Cohen’s d calculations for these data showed a effect size ranging from very small to moderate for these differences (Cohen, 1977). Moderate effect sizes were present in the Physical Enactment and Imagination genre clusters as well, though there was no significant difference between players and non-players in liking Traditional games. Pearson’s correlations were run to determine the relationship between those who play games the most hours per week and liking of various genres (see Table 5). Frequency of play was positively and significantly correlated with liking the Shooters (r = .27; p < .01); Action- Adventure (r = .25; p < .01); Strategy (r = .24; p < .01); Fantasy Role Playing (r = .23; p < .01); Fighters (r = .18; p < .01); Sims (r = .12; p < .01); and Sports (r = .11; p < .05) genres and disliking Quiz-Trivia (r = -.22; p < .01); Card-Dice (r = -.16; p < .01); and Classic Board Game (r = -.16; p < .01) genres. Among all respondents, frequent players did not like Traditional games (r = -.16; p < .05), but did like games in the Imagination (r = .28; p < .01) and Physical

Authors: Sherry, John. and Lucas, Kristen.
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Video game U&G 16
Results
Among the respondents, 68% were game players. The average number of hours played
per week (including non-players) was 8.41. When non-players are excluded, the mean hours
played per week was 12.43.
Game Genres The best liked genre among all respondents was Racing-Speed (M = 4.72),
followed by Puzzle (M = 4.55), Arcade (M = 4.52), and Quiz-Trivia (M = 4.43) genres (see Table
4). Least liked genres overall were Strategy (M = 3.66), Fighters (M = 3.68), and Fantasy-Role
Playing (M = 3.72). There were no significant difference in liking of the Racing, Puzzle, Arcade,
and Card-Dice genres between players and non-players. Only Quiz-Trivia and Classic Board
game genres were rated higher by non-players than players. Cohen’s d calculations for these data
showed a effect size ranging from very small to moderate for these differences (Cohen, 1977).
Moderate effect sizes were present in the Physical Enactment and Imagination genre clusters as
well, though there was no significant difference between players and non-players in liking
Traditional games.
Pearson’s correlations were run to determine the relationship between those who play
games the most hours per week and liking of various genres (see Table 5). Frequency of play
was positively and significantly correlated with liking the Shooters (r = .27; p < .01); Action-
Adventure (r = .25; p < .01); Strategy (r = .24; p < .01); Fantasy Role Playing (r = .23; p < .01);
Fighters (r = .18; p < .01); Sims (r = .12; p < .01); and Sports (r = .11; p < .05) genres and
disliking Quiz-Trivia (r = -.22; p < .01); Card-Dice (r = -.16; p < .01); and Classic Board Game
(r = -.16; p < .01) genres. Among all respondents, frequent players did not like Traditional
games (r = -.16; p < .05), but did like games in the Imagination (r = .28; p < .01) and Physical


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