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Video Game Uses and Gratifications as Predictors of Use and Game Preference
Unformatted Document Text:  Video game U&G 23 Measurement of communication behavior (pp. 87-115). White Plains, NY: Longman. Emmert, P. (1989b). Attitude measurement. In P. Emmert & L. L. Barker (Eds.), Measurement of communication behavior (pp. 134-153). White Plains, NY: Longman. Gantz, W. (1996). An examination of the range and salience of gratifications research associated with entertainment programming. Journal of Behavioral and Social Sciences, 1996(1), 11-48. Greenberg, B. S. (1974). Gratifications of television viewing and their correlates for British children. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications. Beverly Hills, CA: Sage. Greenberg, B. S., & Hnilo, L. R. (1996). Demographic differences in media gratifications. Journal of Behavioral and Social Sciences, 1996(1), 97-114. Greenberg, B. S., Li, H., Ku, L., & Tokinoya, H. (1991). Affluence and mass media behaviours among youth in China, Japan, Korea and Taiwan. Asian Journal of Communication, 2(1), 87-108. Griffiths, M. D. (1991a). The observational analysis of adolescent gambling in U.K. amusement arcades. Journal of Community and Applied Social Psychology, 1, 309-320. Griffiths, M. D. (1991b). Are computer games bad for children? The Psychologist: Bulletin of the British Psychological Society, 6, 401-407. Herzog, H. (1944). What do we really know about daytime serial listeners? In P. F. Lazarsfeld & F. N. Stanton (Eds.), Radio Research 1942-1943 (pp. 3-33). New York: Duel, Sloan, and Pearce. Hunter, J. E. (1980). Factor Analysis. In P. R. Monge & J. N. Cappella (Eds.), Multivariate

Authors: Sherry, John. and Lucas, Kristen.
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Video game U&G 23
Measurement of communication behavior (pp. 87-115). White Plains, NY: Longman.
Emmert, P. (1989b). Attitude measurement. In P. Emmert & L. L. Barker (Eds.), Measurement
of communication behavior (pp. 134-153). White Plains, NY: Longman.
Gantz, W. (1996). An examination of the range and salience of gratifications research
associated with entertainment programming. Journal of Behavioral and Social Sciences,
1996(1), 11-48.
Greenberg, B. S. (1974). Gratifications of television viewing and their correlates for British
children. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current
perspectives on gratifications. Beverly Hills, CA: Sage.
Greenberg, B. S., & Hnilo, L. R. (1996). Demographic differences in media gratifications.
Journal of Behavioral and Social Sciences, 1996(1), 97-114.
Greenberg, B. S., Li, H., Ku, L., & Tokinoya, H. (1991). Affluence and mass media behaviours
among youth in China, Japan, Korea and Taiwan. Asian Journal of Communication, 2(1),
87-108.
Griffiths, M. D. (1991a). The observational analysis of adolescent gambling in U.K.
amusement arcades. Journal of Community and Applied Social Psychology, 1, 309-320.
Griffiths, M. D. (1991b). Are computer games bad for children? The Psychologist: Bulletin of
the British Psychological Society, 6, 401-407.
Herzog, H. (1944). What do we really know about daytime serial listeners? In P. F. Lazarsfeld
& F. N. Stanton (Eds.), Radio Research 1942-1943 (pp. 3-33). New York: Duel, Sloan,
and Pearce.
Hunter, J. E. (1980). Factor Analysis. In P. R. Monge & J. N. Cappella (Eds.), Multivariate


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