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Video Game Uses and Gratifications as Predictors of Use and Game Preference
Unformatted Document Text:  Video game U&G 36 Table 9 Regression of Uses & Gratifications on Time Spent Playing and Genre Preference Clusters—Non-Players Game Clusters Traditional Physical Enactment Imagination Multiple R .42** .39** .48** Fantasy -.24* .03 .16 Arousal .11 .28* .16 Competition -.08 .10 -.15 Challenge .52** -.04 .26* Diversion .07 -.01 -.02 Social Interaction -.12 .08 .09 * p < .05, ** p < .01

Authors: Sherry, John. and Lucas, Kristen.
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Video game U&G 36
Table 9
Regression of Uses & Gratifications on Time Spent Playing and Genre Preference Clusters—
Non-Players
Game Clusters
Traditional
Physical
Enactment
Imagination
Multiple R
.42**
.39**
.48**
Fantasy
-.24* .03 .16
Arousal
.11
.28*
.16
Competition -.08
.10 -.15
Challenge
.52**
-.04
.26*
Diversion
.07
-.01
-.02
Social
Interaction
-.12 .08 .09
* p < .05, ** p < .01


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