Video game U&G 37
under interaction with
Differential combinations
of intra- and extra-
individual characteristics
The structure of the
surrounding society,
including media structures
resulting in
Differential patterns of actual
media consumption
and
Differential patterns of other
behavior,
Differential combinations of
individual problems, being more
or less strongly felt,
Perceived solutions to these
problems;
Differential motives for attempts
at gratification-seeking or
problem-solving behavior,
Differential patterns of
gratifications or non-
gratifications
The individual's combination of
intra- and extra-individual
characteristics
The media structure and other social,
political, cultural and economic
structures in society
and also with
result in
as well as
the combination of problems
and solutions constituting
both behavior categories
giving
and, possibly, affecting
as well as, ultimately,
Certain basic human needs of lower
and higher order
1
2
3
4
5
6
7
8
9
10
11
Figure 1. Uses and Gratifications Paradigm (adapted from Rosengren, 1974)
Convention