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Framing media mergers in France and the United States
Unformatted Document Text:  Framing media mergers in France and the United States 21 The analysis used descriptive statistics as well as the chi square test. Comparison of primary frames (Research questions 1 and 2) shows that in both cases the commercial frames were overwhelmingly dominant (see figure 1). In both the French and American case the commercial frame was the primary one in around 60% of the cases. However, differences in the distribution of frames between the two cases were found not to be significant. The results of the source analysis were more congruent with prior expectations (Research questions 3 and 4). Commercial sources, which include firms and analysts, were dominant in both countries (See Figure 2). However, politicians and regulators had much higher visibility in the French case (approximately 20%), whereas in the American case commercial sources occupied a primary position in 75% of the cases. The French case was also found to be significantly different from the American case, 2 (7, n=161) = 27.80, P<.001. The comparison of section location also produced somewhat surprising results (see figure 3). Contrary to prior expectations, French articles concerning the VU merger were located in the business/financial section in an overwhelming number of cases (75.8% of cases), 20% more than for the American articles. The French and American cases were found to be significantly different from each other, 2 (7, n=161) = 29.56, P<.001. Finally, in order to answer research question 6, primary frame and the existence of a national narrative in the French articles were cross-tabulated. This was done in order to ascertain whether the public interest frame was merely a proxy for nationally based opposition to the incursion of foreign media practices and capital into the French cultural landscape. This cross-tabulation seems to suggest that national narratives and public

Authors: Davidson, Roei.
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Framing media mergers in France and the United States
21
The analysis used descriptive statistics as well as the chi square test. Comparison of
primary frames (Research questions 1 and 2) shows that in both cases the commercial
frames were overwhelmingly dominant (see figure 1). In both the French and American
case the commercial frame was the primary one in around 60% of the cases. However,
differences in the distribution of frames between the two cases were found not to be
significant.
The results of the source analysis were more congruent with prior expectations (Research
questions 3 and 4). Commercial sources, which include firms and analysts, were
dominant in both countries (See Figure 2). However, politicians and regulators had much
higher visibility in the French case (approximately 20%), whereas in the American case
commercial sources occupied a primary position in 75% of the cases. The French case
was also found to be significantly different from the American case,
2
(7, n=161) =
27.80, P<.001.
The comparison of section location also produced somewhat surprising results (see figure
3). Contrary to prior expectations, French articles concerning the VU merger were
located in the business/financial section in an overwhelming number of cases (75.8% of
cases), 20% more than for the American articles. The French and American cases were
found to be significantly different from each other,
2
(7, n=161) = 29.56, P<.001.
Finally, in order to answer research question 6, primary frame and the existence of a
national narrative in the French articles were cross-tabulated. This was done in order to
ascertain whether the public interest frame was merely a proxy for nationally based
opposition to the incursion of foreign media practices and capital into the French cultural
landscape. This cross-tabulation seems to suggest that national narratives and public


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