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Framing media mergers in France and the United States
Unformatted Document Text:  Framing media mergers in France and the United States 6 concept as “going beyond the statements of the contending sides to the hard facts of the political dispute”. A significant plurality in the German case and a smaller one in the Italian case concurred with that definition. The above study suggests that further comparative study might unmask additional differences in the role journalists assign themselves across countries. Media policy-making nexus A tentative agreement has formed in the last few decades around the ability of the media to set the public agenda (starting with Shaw and McCombs, 1972). Later reformulations of the idea used experimental methods to find out whether media content has the power – not only to tell individuals what to think about – but also to subtly change individual attitudes through the use of cues. Nonetheless, this literature seems to have seldom made the link between the agenda’s effect and its source. In other words, it has taken the agenda’s existence for granted and has not looked for its source. A less developed literature has studied this connection. A brief analysis follows. A classic investigation of state-media relations (Siebert et al., 1956/1973) identified four divergent normative visions of this nexus – the authoritarian, libertarian, Soviet communist and social responsibility models. The authors believed that the media’s role in each political system reflects the level of control the government retains over individuals: as individuals go, so will the media. Though the Western media was briefly considered to embody libertarian values and serve as “a partner in the search for truth” (3), this is a view that – as mentioned above – is not widely shared anymore.

Authors: Davidson, Roei.
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Framing media mergers in France and the United States
6
concept as “going beyond the statements of the contending sides to the hard facts of the
political dispute”. A significant plurality in the German case and a smaller one in the
Italian case concurred with that definition. The above study suggests that further
comparative study might unmask additional differences in the role journalists assign
themselves across countries.
Media policy-making nexus
A tentative agreement has formed in the last few decades around the ability of the media
to set the public agenda (starting with Shaw and McCombs, 1972). Later reformulations
of the idea used experimental methods to find out whether media content has the power –
not only to tell individuals what to think about – but also to subtly change individual
attitudes through the use of cues. Nonetheless, this literature seems to have seldom made
the link between the agenda’s effect and its source. In other words, it has taken the
agenda’s existence for granted and has not looked for its source. A less developed
literature has studied this connection. A brief analysis follows.
A classic investigation of state-media relations (Siebert et al., 1956/1973) identified four
divergent normative visions of this nexus – the authoritarian, libertarian, Soviet
communist and social responsibility models. The authors believed that the media’s role in
each political system reflects the level of control the government retains over individuals:
as individuals go, so will the media. Though the Western media was briefly considered to
embody libertarian values and serve as “a partner in the search for truth” (3), this is a
view that – as mentioned above – is not widely shared anymore.


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