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Framing media mergers in France and the United States
Unformatted Document Text:  Framing media mergers in France and the United States 9 (and in the case of bigger companies, whole divisions) to oversee corporate communications. Interest groups have also realized that they must develop a co-ordinated news management strategy if they are to succeed. Analysts conclude that “groups that understand the rules of the game, such as hiring public relations specialists … should play a larger role in the media” (Terkildsen et al., 1998, 48). The coverage of the failed health reform plan proposed by the Clinton administration was found to have amplified some of the public messages promoted by concerned interest groups, especially those that aggravated the politically partisan nature of the debate. In that case, the press applied campaign coverage norms to the coverage of policy, and helped choke the development of an open public debate (Jamieson and Capella, 1998). A study of newspaper coverage regarding American-Japanese automobile trade conflicts found that the New York Times and the Detroit News heavily relied on official sources (Chang, 1999). However, these official sources differed. While the New York Times relied on government sources, the Detroit News – apparently because of its close proximity to the heartland of the American automobile industry - relied on such figures as Lee Iacocca, then CEO of car manufacturer Chrysler. According to the study, both newspapers co-opted the frames suggested by government and industry such as “trade war” and trade retaliation, though the News was even more loyal to the industry’s position 8 . The same study also notes that in some cases the government adopted industry frames, and then tried to communicate those through the media. 8 Interestingly the author argues that editorials in both newspapers remained independent of news elite influence.

Authors: Davidson, Roei.
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Framing media mergers in France and the United States
9
(and in the case of bigger companies, whole divisions) to oversee corporate
communications.
Interest groups have also realized that they must develop a co-ordinated news
management strategy if they are to succeed. Analysts conclude that “groups that
understand the rules of the game, such as hiring public relations specialists … should
play a larger role in the media” (Terkildsen et al., 1998, 48). The coverage of the failed
health reform plan proposed by the Clinton administration was found to have amplified
some of the public messages promoted by concerned interest groups, especially those that
aggravated the politically partisan nature of the debate. In that case, the press applied
campaign coverage norms to the coverage of policy, and helped choke the development
of an open public debate (Jamieson and Capella, 1998).
A study of newspaper coverage regarding American-Japanese automobile trade conflicts
found that the New York Times and the Detroit News heavily relied on official sources
(Chang, 1999). However, these official sources differed. While the New York Times
relied on government sources, the Detroit News – apparently because of its close
proximity to the heartland of the American automobile industry - relied on such figures as
Lee Iacocca, then CEO of car manufacturer Chrysler. According to the study, both
newspapers co-opted the frames suggested by government and industry such as “trade
war” and trade retaliation, though the News was even more loyal to the industry’s
position
8
. The same study also notes that in some cases the government adopted industry
frames, and then tried to communicate those through the media.
8
Interestingly the author argues that editorials in both newspapers remained independent of news elite
influence.


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