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Citizen use of Internet and traditional news media sources: What's new about new media?
Unformatted Document Text:  12 Finally, we were interested in examining what the traditional media users do with the web sites. Due to the lack of contextual data about television viewing, in this paper, we mainly focused on the relationship between newspaper use and Internet news use. For the analysis, we first ran crosstabulation between a specific newspaper and the web sites that readers of the particular newspaper visited. Then, we carried out a regression analysis to see whether newspaper use can predict Internet news use. Since both the dependent variable and the independent variable are categorical, logistic regression is an appropriate statistical approach. Finally, demographic variables were included in the equation to see whether the relationship holds after more stringent controls. Results Preliminary analysis: Profiles of the Internet news users In the survey, 40% of the total sample went online to get news in the past few months. About 31.7% of the females went online, while 49.2% of the males did so. Interestingly, 42% of the black respondents went online, while the proportion of the white respondents going online is slightly lower (40%). Among the Internet news users, 58% are male and 42% are female; about two-thirds are from age 18 to 44; almost two- thirds have some college or are college graduates. In the three major metropolitan areas in Ohio, Cleveland has the most Internet news users (20%), followed by Cincinnati (17%) and Columbus (16%). Three quarters of the respondents have annual household incomes of $30,000 or more. Finally, not surprisingly white people are the majority among Internet users. Do Internet users still read newspaper and watch TV?

Authors: Yuan, Yangyang. and Kosicki, Gerald.
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12
Finally, we were interested in examining what the traditional media users do with the
web sites. Due to the lack of contextual data about television viewing, in this paper, we
mainly focused on the relationship between newspaper use and Internet news use. For the
analysis, we first ran crosstabulation between a specific newspaper and the web sites that
readers of the particular newspaper visited. Then, we carried out a regression analysis to
see whether newspaper use can predict Internet news use. Since both the dependent
variable and the independent variable are categorical, logistic regression is an appropriate
statistical approach. Finally, demographic variables were included in the equation to see
whether the relationship holds after more stringent controls.

Results
Preliminary analysis: Profiles of the Internet news users
In the survey, 40% of the total sample went online to get news in the past few
months. About 31.7% of the females went online, while 49.2% of the males did so.
Interestingly, 42% of the black respondents went online, while the proportion of the
white respondents going online is slightly lower (40%). Among the Internet news users,
58% are male and 42% are female; about two-thirds are from age 18 to 44; almost two-
thirds have some college or are college graduates. In the three major metropolitan areas
in Ohio, Cleveland has the most Internet news users (20%), followed by Cincinnati
(17%) and Columbus (16%). Three quarters of the respondents have annual household
incomes of $30,000 or more. Finally, not surprisingly white people are the majority
among Internet users.
Do Internet users still read newspaper and watch TV?


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