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Citizen use of Internet and traditional news media sources: What's new about new media?
Unformatted Document Text:  16 news and information in a faster and inter-related way. But it does not necessarily bring about the death of the traditional media. In our study, a majority of people still read newspaper and watch TV on a regular basis. Our study indicates that traditional print and broadcasting media web sites are as popular as the general and specialized information web sites. Those media can be seen as an extension of the traditional media outlets. In these web sites, most of the news and information duplicates what is available in the paper version of newspapers and magazines and broadcasting TV programs. Even in the new media web sites such as Yahoo, as defined with the first approach, news and information there is not essentially new in terms of content. With the partnership between large-scale media organizations and Internet service companies, information in Yahoo.com, Aol.com and other new media web sites contain a lot of material that is simply packaged in a new way and made available on demand. There are a few sites that carry news that only or mainly exists online, such as Cnet.com and Salon.com. Although these may be capable adding new voices to the marketplace of ideas, their current ability to reach large general audiences seems weak. Due to limited budget, limited advertising profits and technology infrastructures, they do not have the same influence on users as the more established corporate media (either online or not) do. For the current study, we have limited knowledge about what people actually do when they go to a specific web site for news. Do they just scan the headlines? Do they try to look for in-depth commentaries about a certain topic? Do they chat about news they just saw and political issues that are under debate? In other words, what are the needs

Authors: Yuan, Yangyang. and Kosicki, Gerald.
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news and information in a faster and inter-related way. But it does not necessarily bring
about the death of the traditional media. In our study, a majority of people still read
newspaper and watch TV on a regular basis.
Our study indicates that traditional print and broadcasting media web sites are as
popular as the general and specialized information web sites. Those media can be seen as
an extension of the traditional media outlets. In these web sites, most of the news and
information duplicates what is available in the paper version of newspapers and
magazines and broadcasting TV programs.
Even in the new media web sites such as Yahoo, as defined with the first approach,
news and information there is not essentially new in terms of content. With the
partnership between large-scale media organizations and Internet service companies,
information in Yahoo.com, Aol.com and other new media web sites contain a lot of
material that is simply packaged in a new way and made available on demand.
There are a few sites that carry news that only or mainly exists online, such as
Cnet.com and Salon.com. Although these may be capable adding new voices to the
marketplace of ideas, their current ability to reach large general audiences seems weak.
Due to limited budget, limited advertising profits and technology infrastructures, they do
not have the same influence on users as the more established corporate media (either
online or not) do.
For the current study, we have limited knowledge about what people actually do
when they go to a specific web site for news. Do they just scan the headlines? Do they try
to look for in-depth commentaries about a certain topic? Do they chat about news they
just saw and political issues that are under debate? In other words, what are the needs


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