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A Meta-Analysis of the Effectiveness of Family Planning Campaigns in Less Developed Countries
Unformatted Document Text:  A Meta-analysis of the Effectiveness of Family Planning Campaigns in Less Developed Countries Campaigns to promote family planning have around since the 1960s, making it one of the health topics with the longest history of communication campaigns in the era of electronic communication. There is still a strong need for family planning campaigns. Family planning, and more generally reproductive health, programs plays an important role in saving women’ and children’ lives, in helping couples achieve desired family size and in expanding opportunities for women in their household and their communities (Upadhyay & Robey, 1999; UNFPA, 2001). Family planning programs are also increasingly addressing the needs of young adults and men (McCauley and Salter, 1995; Drennan, 1998). Despite the availability of family planning methods, studies show that use of contraception is not universal (PRB, 2002), and that millions of women who would prefer delaying their next pregnancy or even stop having children are not using any method (Robey et al, 1996). Unmet need for family planning exist in all parts of the developing world. Communication campaigns can initiate, accelerate or sustain family planning behavior change. For example, they can educate people on their choices, inform them of the sources of supply, address misconceptions, and introduce new values (Drennan, 1998; McCauley and Salter, 1995; Piotrow et al, 1997; Robey et al, 1996; Upadhyay 2001). The effectiveness of communication campaigns in general, and family planning campaigns in particular, remains controversial (Snyder, 2001). There are many organizations and individuals who believe that the most effective way to communicate

Authors: Snyder, Leslie., Diop-Sidibe, Nafissatou. and Badiane, Louise.
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A Meta-analysis of the Effectiveness of Family Planning Campaigns in
Less Developed Countries
Campaigns to promote family planning have around since the 1960s, making it
one of the health topics with the longest history of communication campaigns in the era
of electronic communication. There is still a strong need for family planning campaigns.
Family planning, and more generally reproductive health, programs plays an important
role in saving women’ and children’ lives, in helping couples achieve desired family size
and in expanding opportunities for women in their household and their communities
(Upadhyay & Robey, 1999; UNFPA, 2001). Family planning programs are also
increasingly addressing the needs of young adults and men (McCauley and Salter, 1995;
Drennan, 1998). Despite the availability of family planning methods, studies show that
use of contraception is not universal (PRB, 2002), and that millions of women who would
prefer delaying their next pregnancy or even stop having children are not using any
method (Robey et al, 1996). Unmet need for family planning exist in all parts of the
developing world.
Communication campaigns can initiate, accelerate or sustain family planning
behavior change. For example, they can educate people on their choices, inform them of
the sources of supply, address misconceptions, and introduce new values (Drennan, 1998;
McCauley and Salter, 1995; Piotrow et al, 1997; Robey et al, 1996; Upadhyay 2001).
The effectiveness of communication campaigns in general, and family planning
campaigns in particular, remains controversial (Snyder, 2001). There are many
organizations and individuals who believe that the most effective way to communicate


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