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A Meta-Analysis of the Effectiveness of Family Planning Campaigns in Less Developed Countries
Unformatted Document Text:  first part of a larger analysis that will examine the broad record of published family planning campaign evaluations. The Johns Hopkins University Center for Communication Programs (JHU-CCP) has received large amounts of funding from the U.S.Agency for International Development (USAID) to conduct family planning campaigns throughout the world (see Piotrow, Kincaid, Rimon, and Rinehart, 1997), and their database of evaluations provided a convenient starting point for the project. The results are relevant, too, to understanding the effectiveness of public funding provided by USAID for family planning. JHU-CCP and their partner organizations have just been awarded another five years of funding from USAID. Among the JHU-CCP family planning campaigns, the criteria for inclusion in the meta-analysis was the presence of outcome data measured with some form of control: designs using a control group, pre- post design, or both. Of the 47 campaigns coded, only 33 had appropriate outcome data. The included campaigns are listed in Table 1. Most of the evaluations used a pretest, posttest, no control design. All studies were coded independently by two researchers and inconsistencies were checked against the original by both people. A third researcher was consulted if there was a disagreement. Measures The outcomes examined were: recall of campaign messages, knowledge of modern contraceptives, knowledge of any contraceptives, communication about family planning with partner/spouse, health profession, and friends, approval of family planning methods, behavioral intentions to use modern family planning methods, use of modern or

Authors: Snyder, Leslie., Diop-Sidibe, Nafissatou. and Badiane, Louise.
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first part of a larger analysis that will examine the broad record of published family
planning campaign evaluations.
The Johns Hopkins University Center for Communication Programs (JHU-CCP)
has received large amounts of funding from the U.S.Agency for International
Development (USAID) to conduct family planning campaigns throughout the world (see
Piotrow, Kincaid, Rimon, and Rinehart, 1997), and their database of evaluations provided
a convenient starting point for the project. The results are relevant, too, to understanding
the effectiveness of public funding provided by USAID for family planning. JHU-CCP
and their partner organizations have just been awarded another five years of funding from
USAID.
Among the JHU-CCP family planning campaigns, the criteria for inclusion in the
meta-analysis was the presence of outcome data measured with some form of control:
designs using a control group, pre- post design, or both. Of the 47 campaigns coded, only
33 had appropriate outcome data. The included campaigns are listed in Table 1. Most of
the evaluations used a pretest, posttest, no control design.
All studies were coded independently by two researchers and inconsistencies were
checked against the original by both people. A third researcher was consulted if there
was a disagreement.
Measures
The outcomes examined were: recall of campaign messages, knowledge of
modern contraceptives, knowledge of any contraceptives, communication about family
planning with partner/spouse, health profession, and friends, approval of family planning
methods, behavioral intentions to use modern family planning methods, use of modern or


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