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A Meta-Analysis of the Effectiveness of Family Planning Campaigns in Less Developed Countries
Unformatted Document Text:  planning. The campaigns used a variety of techniques to gain attention and keep the campaign memorable: logo (49%), celebrities (36%), slogan (33%), songs (27%), Channels included radio (79%), print materials (76%), television (63%), outreach workers (55%), centralized meeting places (36%), health centers (36%), schools (24%), workplace (12%), door-to-door outreach (9%). Many campaigns featured a training workshop for health professionals (63%), and some (25%) involved promoting newly available services. The level of exposure to the campaigns was, on average, 71% (SD = 24.1%, n = 82298). The number of studies that reported exposure (k) was 30. Exposure is reported in Table 2. The average number of people who could recall campaign messages was 67% (SD = 31.9, k = 17, n = 45110). Knowledge about modern family planning methods was assessed in 11 campaigns (Table 3). Levels were already high at the start of the campaigns, averaging 75% of the population (SD = 18.8%). After the campaign, knowledge went up on average to 88% (SD = 11.8%). The average effect size was r = .20 (n = 24812). Some campaigns assessed knowledge about any family planning method, including traditional methods. In campaigns that reported knowledge about any method and knowledge of modern methods, the figure for any method was higher (Table 2). When averaged across the 8 campaigns that reported knowledge of any family planning method, the average percentage of the population that had knowledge was 69% pretest (SD = 19.5%), and 75% posttest (SD = 13.3%). The average effect size for knowledge of any method was r = .06 (n = 28982).

Authors: Snyder, Leslie., Diop-Sidibe, Nafissatou. and Badiane, Louise.
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planning. The campaigns used a variety of techniques to gain attention and keep the
campaign memorable: logo (49%), celebrities (36%), slogan (33%), songs (27%),
Channels included radio (79%), print materials (76%), television (63%), outreach
workers (55%), centralized meeting places (36%), health centers (36%), schools (24%),
workplace (12%), door-to-door outreach (9%). Many campaigns featured a training
workshop for health professionals (63%), and some (25%) involved promoting newly
available services.
The level of exposure to the campaigns was, on average, 71% (SD = 24.1%, n =
82298). The number of studies that reported exposure (k) was 30. Exposure is reported
in Table 2. The average number of people who could recall campaign messages was 67%
(SD = 31.9, k = 17, n = 45110).
Knowledge about modern family planning methods was assessed in 11 campaigns
(Table 3). Levels were already high at the start of the campaigns, averaging 75% of the
population (SD = 18.8%). After the campaign, knowledge went up on average to 88%
(SD = 11.8%). The average effect size was r = .20 (n = 24812).
Some campaigns assessed knowledge about any family planning method,
including traditional methods. In campaigns that reported knowledge about any method
and knowledge of modern methods, the figure for any method was higher (Table 2).
When averaged across the 8 campaigns that reported knowledge of any family planning
method, the average percentage of the population that had knowledge was 69% pretest
(SD = 19.5%), and 75% posttest (SD = 13.3%). The average effect size for knowledge of
any method was r = .06 (n = 28982).


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