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Effects of visual cues on public self-awareness and perceived anonymity of self
Unformatted Document Text:  Visual Cues and Perceived Self-Anonymity 13 constructs created by Fenigsteing et al (1975). The five items of public self-awareness measured in this study are adapted directly from Fenigstein et al’s (1975) measures of public self- consciousness with factor loadings equal or over a 0.55 cutoff point. These items had an alpha level of =.76. The items are detailed in appendix A. Cognitive requirements of task. To measure the perceived cognitive load of the task six items were created. These items had a reliability level of =.52. Dropping two of the items included the reliability to =.66. This is still a low reliability level, which might be due to the small sample and the lack of prior scales relating cognitive effort to group interaction tasks. Prior knowledge of group members. To control for the level of knowledge about others in the group two items were created. Items are included in appendix A. The correlation between both items was 0.59. The reliability of this two measures was =.74. Because the experiment could not maintain group sizes equal, the number of people in the individual’s group were included as a control variable. Analysis. The design of the study implies two conditions: visual cues and lack of visual cues. In order to test hypothesis one, both conditions lacked source anonymity. In this sense, hypothesis one can be tested by regressing visual manipulation on perceived anonymity. To test hypothesis two it was necessary to determine if public self-awareness mediated the relationship between visual cues and perceived self-anonymity. Baron and Kenny (1986) suggest that for a Z variable to mediate the relationship between two other variables, X and Y, three conditions must be met: First, X must affect Z. Second, Z must affect Y. Finally, in the case of partial mediation, the effect of X on Y should be reduced when Z is controlled for. In the case of full mediation, the effect of X on Y when Z is controlled for is zero.

Authors: Gomez, Luis.
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Visual Cues and Perceived Self-Anonymity
13
constructs created by Fenigsteing et al (1975). The five items of public self-awareness measured
in this study are adapted directly from Fenigstein et al’s (1975) measures of public self-
consciousness with factor loadings equal or over a 0.55 cutoff point. These items had an alpha
level of
=.76. The items are detailed in appendix A.
Cognitive requirements of task. To measure the perceived cognitive load of the task six
items were created. These items had a reliability level of =.52. Dropping two of the items
included the reliability to =.66. This is still a low reliability level, which might be due to the
small sample and the lack of prior scales relating cognitive effort to group interaction tasks.
Prior knowledge of group members. To control for the level of knowledge about others in
the group two items were created. Items are included in appendix A. The correlation between
both items was 0.59. The reliability of this two measures was =.74. Because the experiment
could not maintain group sizes equal, the number of people in the individual’s group were
included as a control variable.
Analysis.
The design of the study implies two conditions: visual cues and lack of visual cues. In
order to test hypothesis one, both conditions lacked source anonymity. In this sense, hypothesis
one can be tested by regressing visual manipulation on perceived anonymity. To test hypothesis
two it was necessary to determine if public self-awareness mediated the relationship between
visual cues and perceived self-anonymity. Baron and Kenny (1986) suggest that for a Z variable
to mediate the relationship between two other variables, X and Y, three conditions must be met:
First, X must affect Z. Second, Z must affect Y. Finally, in the case of partial mediation, the
effect of X on Y should be reduced when Z is controlled for. In the case of full mediation, the
effect of X on Y when Z is controlled for is zero.


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