All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Study of Agenda-Setting Theory in Presidential Debates in Mexicoís 2000 Presidential Campaign
Unformatted Document Text:  10 of the analysis of media coverage due to the small electoral share that they represented together, barely 2 percent of the electoral preferences. Creating a Coding Manual for Debates and Television Content The two presidential debates analyzed for the 2000 campaign presented important differences in format. Due to the nature of the election and the novelty of public debates, the format of the debates was ill defined. The first debate, held on April 25, included the six presidential contenders in the same forum, with a moderator supervising the time of each participant. The order of participation was randomly chosen at the beginning of the debate. Soon, the organizers and the main candidates realized that this format did not make much sense in terms of sharing the forum with the three candidates with insignificant electoral preferences. The second debate on May 26, was restricted to the participation of the three main contenders with real chances of winning the election: Labastida, Fox, and C√°rdenas. The setting of this debate was supervised by one representative for each candidate. There was a different moderator than in the first debate and the issues debated were chosen in advance by the candidate‚Äôs staff. The moderator did not have the chance to ask questions independently. No other participants were allowed besides the three candidates and the moderator. Determining issues. The individual news story was the main unit of analysis for content for television coverage; each candidate‚Äôs participation or segment in the debates was the unit of analysis of content of debates. Eight issues were selected as the most important during the campaign time, according to their prevalence during the two debates and in news coverage. The issues are the following:

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
first   previous   Page 10 of 38   next   last



background image
10
of the analysis of media coverage due to the small electoral
share that they represented together, barely 2 percent of the
electoral preferences.
Creating a Coding Manual for Debates
and Television Content
The two presidential debates analyzed for the 2000 campaign
presented important differences in format. Due to the nature
of the election and the novelty of public debates, the format
of the debates was ill defined. The first debate, held on
April 25, included the six presidential contenders in the same
forum, with a moderator supervising the time of each
participant. The order of participation was randomly chosen at
the beginning of the debate. Soon, the organizers and the main
candidates realized that this format did not make much sense
in terms of sharing the forum with the three candidates with
insignificant electoral preferences. The second debate on May
26, was restricted to the participation of the three main
contenders with real chances of winning the election:
Labastida, Fox, and C√°rdenas. The setting of this debate was
supervised by one representative for each candidate. There was
a different moderator than in the first debate and the issues
debated were chosen in advance by the candidate’s staff. The
moderator did not have the chance to ask questions
independently. No other participants were allowed besides the
three candidates and the moderator.
Determining issues. The individual news story was the main
unit of analysis for content for television coverage; each
candidate’s participation or segment in the debates was the
unit of analysis of content of debates. Eight issues were
selected as the most important during the campaign time,
according to their prevalence during the two debates and in
news coverage. The issues are the following:


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 10 of 38   next   last

©2012 All Academic, Inc.