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A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  20 These results mean that there is an approximately 95 percent probability of a relationship between the issue content in media agenda and issue content on debates. Figure 1 illustrates a linear positive relationship between issues covered by the news and issues on the debates. Figure 1. Relationship Between News Coverage of Campaign Issues and Debate Content. Some topics were clearly favored by the media in terms of coverage, topics such as fight against corruption, education, social security, public safety and institutional change, had the highest coverage by the media. Occasionally, relevant topics became predominant around the debate’s time, as well as in the whole campaign coverage, but most of those occasional topics were related to some sudden issue, such as the Black Tuesday (a televised confrontation that the three candidates had when negotiating terms for the second debate), or the News Coverage of Issu es (Seconds) 40 0 30 0 200 100 0

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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20
These results mean that there is an approximately 95 percent
probability of a relationship between the issue content in
media agenda and issue content on debates. Figure 1
illustrates a linear positive relationship between issues
covered by the news and issues on the debates.
Figure 1.
Relationship Between News Coverage of Campaign
Issues and Debate Content.
Some topics were clearly favored by the media in terms of
coverage, topics such as fight against corruption, education,
social security, public safety and institutional change, had
the highest coverage by the media. Occasionally, relevant
topics became predominant around the debate’s time, as well as
in the whole campaign coverage, but most of those occasional
topics were related to some sudden issue, such as the Black
Tuesday (a televised confrontation that the three candidates
had when negotiating terms for the second debate), or the
News Coverage of Issu es (Seconds)
40 0
30 0
200
100
0


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