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A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  22 Hypothesis 2 was confirmed. The correlation between news coverage in candidate image attributes for all the candidates was positive, and statistically significant (r = .50; P <.001 N = 36). Results on Table 3 show correspondence using parametric and non-parametric statistical measures of candidate image attributes on media coverage and debates in breakdown of statistical tests that were used to correlate media coverage content with debate content on candidate image attributes. These results indicate an impact of television coverage on the focus on candidate image attributes in the debates. Table 3. Correlation Between Content on Candidate Image Attributes in Television Coverage and Debate Content. Mention of candidate image attributes in debate Mention of candidate image attributes in television coverage Parametric Non Parametric Pearson Kendall’s Tau Spearman’s rho Cárdenas .45** .12 .17 Fox .27 .38*** .49*** Labastida .23 .44*** .58*** All candidates .50*** .32** .47** ** p < .01 (1-tailed) *** p < .001 (1-tailed) Figure 2 shows a positive relationship between television coverage on candidate image attributes and mentions about those attributes by the candidates in the debates. For example if television coverage emphasized certain image attributes, those attributes were also discussed during the debate by the candidates.

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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22
Hypothesis 2 was confirmed. The correlation between news
coverage in candidate image attributes for all the candidates
was positive, and statistically significant (r = .50; P <.001
N = 36). Results on Table 3 show correspondence using
parametric and non-parametric statistical measures of
candidate image attributes on media coverage and debates in
breakdown of statistical tests that were used to correlate
media coverage content with debate content on candidate image
attributes. These results indicate an impact of television
coverage on the focus on candidate image attributes in the
debates.
Table 3.
Correlation Between Content on Candidate Image Attributes in
Television Coverage and Debate Content.
Mention of candidate
image attributes in
debate
Mention of candidate image attributes in
television coverage
Parametric Non
Parametric
Pearson
Kendall’s Tau
Spearman’s
rho
Cárdenas
.45**
.12
.17
Fox .27
.38***
.49***
Labastida .23
.44***
.58***
All candidates
.50***
.32**
.47**
**
p < .01 (1-tailed)
***
p < .001 (1-tailed)
Figure 2 shows a positive relationship between television
coverage on candidate image attributes and mentions about
those attributes by the candidates in the debates. For example
if television coverage emphasized certain image attributes,
those attributes were also discussed during the debate by the
candidates.


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