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A Study of Agenda-Setting Theory in Presidential Debates in Mexicoís 2000 Presidential Campaign
Unformatted Document Text:  25 formalities and ready for a change. Some of the attributes that were most successful for Fox are explained and contrasted and compared with information obtained from the 2000 Panel Study on Hypothesis 4. Table 4. Seconds of Reference of Candidates on Their Attributes During the Debates Candidate attributes in debates Candidates C√°rdenas Fox Labastida Experience 200 88 418 Intelligence 0 132 0 Knowledge 215 496 248 Reliability 165 198 222 Fairness 102 65 0 Ethics 237 203 65 Consistency 30 91 236 Attitudes and Beliefs 93 389 0 Similarity of Background 15 108 0 For hypotheses 3 and 5, a matrix was elaborated in order to correlate variables in three different data bases. Each issue in the campaign was considered as a ‚Äúcase,‚ÄĚ this explains why the size of the sample for hypothesis 3 and 5 is only 8 cases. This matrix shows time (in seconds) spent by the television covering campaign issues, time (in seconds) spent by the candidates in the debates talking about those issues, and number of mentions (by the public) that regarded those issues as important. Hypothesis 3. This hypothesis stated that the media issue agenda directly affects the public issue agenda regardless the content of the debates, was partially confirmed. Information from a panel study conducted in three stages during the campaign was obtained and correlated with the content analysis

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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formalities and ready for a change. Some of the attributes
that were most successful for Fox are explained and contrasted
and compared with information obtained from the 2000 Panel
Study on Hypothesis 4.
Table 4.
Seconds of Reference of Candidates on Their Attributes
During the Debates
Candidate attributes
in debates
Candidates
C√°rdenas Fox
Labastida
Experience 200
88
418
Intelligence 0
132
0
Knowledge 215
496
248
Reliability 165 198
222
Fairness 102
65
0
Ethics 237
203
65
Consistency 30 91
236
Attitudes and Beliefs
93 389
0
Similarity of
Background
15 108
0
For hypotheses 3 and 5, a matrix was elaborated in order
to correlate variables in three different data bases. Each
issue in the campaign was considered as a ‚Äúcase,‚ÄĚ this
explains why the size of the sample for hypothesis 3 and 5 is
only 8 cases. This matrix shows time (in seconds) spent by the
television covering campaign issues, time (in seconds) spent
by the candidates in the debates talking about those issues,
and number of mentions (by the public) that regarded those
issues as important.
Hypothesis 3. This hypothesis stated that the media issue
agenda directly affects the public issue agenda regardless the
content of the debates, was partially confirmed. Information
from a panel study conducted in three stages during the
campaign was obtained and correlated with the content analysis


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