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A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  28 Table 5. Important Issues for Mexican Voters February, April, and June 2000 Issue Mentions of issue in February Mentions of issue in April- May Mentions of issue June Social Security 559 271 255 Education 731 313 315 Public Safety 1073 424 449 Corruption 888 416 435 Labor and Employment 1239 516 596 Income Distribution 1577 875 650 Institutional Change 601 214 212 Note: Information for this table was obtained from the Mexico 2000 Panel Study conducted during the campaign in three stages. First Stage, conducted February 19-20 and 26-27 (N=2399); Second stage conducted from April 28 to May 7 (N=950). Third stage from June 3 to 18 (N=983). The surveys conducted used the following question: Of the issues on this list, which three do you consider most important for the next president’s attention? Details about issue-correlation between the panel study and the content analysis of news. The panel study was conducted in three stages (February, late April and early June). The questions were the same in the three stages: Of the issues on this list, which three do you consider most important for the next president’s to pay attention to? The list of issues were: The conflict in Chiapas, the environment, corruption, economic growth, democracy, women’s rights, education, employment, inflation, taxes, drug trafficking, poverty, health, public safety, and other. To correlate the information of the panel study with the content analysis, some of those issues where merged on a shorter list of issues with broader contents, closer to those classified for the content analysis of television and debates. The list of the issues corresponds mainly to the original list of issues in Table 4.

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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28
Table 5.
Important Issues for Mexican Voters
February, April, and June 2000
Issue
Mentions of
issue in
February
Mentions
of issue
in April-
May
Mentions of
issue June
Social Security
559
271
255
Education
731 313
315
Public Safety
1073 424
449
Corruption
888 416
435
Labor and Employment
1239 516
596
Income Distribution
1577 875
650
Institutional Change
601 214
212
Note: Information for this table was obtained from the Mexico 2000 Panel
Study conducted during the campaign in three stages. First Stage, conducted
February 19-20 and 26-27 (N=2399); Second stage conducted from April 28 to
May 7 (N=950). Third stage from June 3 to 18 (N=983). The surveys conducted
used the following question: Of the issues on this list, which three do you
consider most important for the next president’s attention?
Details about issue-correlation between the panel study
and the content analysis of news. The panel study was
conducted in three stages (February, late April and early
June). The questions were the same in the three stages: Of
the issues on this list, which three do you consider most
important for the next president’s to pay attention to? The
list of issues were: The conflict in Chiapas, the environment,
corruption, economic growth, democracy, women’s rights,
education, employment, inflation, taxes, drug trafficking,
poverty, health, public safety, and other. To correlate the
information of the panel study with the content analysis, some
of those issues where merged on a shorter list of issues with
broader contents, closer to those classified for the content
analysis of television and debates. The list of the issues
corresponds mainly to the original list of issues in Table 4.


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