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A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  33 Figure 4. Relationship Between Debate Content of Candidate Image Attributes and Candidate Image Attributes Important for the Public. Model of Findings Figure 5. Model of Findings Media Issues Agenda Media Candidate Image Attributes Agenda Debates Agenda (Issues/ Candidate Image Attributes) Public’s Issues Agenda Public’s Candidate Image Attributes Agenda +H1 P=.05 +H3 P=.15 +H2 P= < .01 +H4 P= .14 +H6 P= < .01 Debate Content of Candidate Image Attributes 1000 80 0 600 40 0 20 0 0 -2 00

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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33
Figure 4.
Relationship Between Debate Content of
Candidate Image Attributes and Candidate Image
Attributes Important for the Public.
Model of Findings
Figure 5. Model of Findings
Media Issues
Agenda
Media Candidate
Image
Attributes
Agenda
Debates Agenda
(Issues/ Candidate
Image Attributes)
Public’s Issues
Agenda
Public’s
Candidate Image
Attributes
Agenda
+H1 P=.05
+H3 P=.15
+H2 P= < .01
+H4 P= .14
+H6 P= < .01
Debate Content of Candidate Image Attributes
1000
80 0
600
40 0
20 0
0
-2 00


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