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A Study of Agenda-Setting Theory in Presidential Debates in Mexicoís 2000 Presidential Campaign
Unformatted Document Text:  36 what a candidate and a president should be are also likely to be reflected in public opinion and in preferences in political campaigns. Finally, campaigns do matter, as learning processes were the public participates in democratic choices, accepting or rejecting governing projects and people that carry them. Campaigns, and not parties and bureaucracy hallways, will be processes to decide who government looks like. References Academia Mexicana de Derechos Humanos [Mexican Human Rights Academy]. (2000). Las elecciones federales de 2000 en M√©xico: An√°lisis cualitativo de la cobertura y gastos de campa√Īa en T.V. [The 2000 Mexican federal elections: qualitative analysis of television coverage and campaign expenses on television advertising]. Mexico, DF: Author. Acosta, M. (2001). Los medios de comunicaci√≥n despu√©s del 2 de julio y sus relaciones con el Estado y la sociedad [Mexican mass media after July second and its relationship with the State and society]. In Y. Meyenberg (Ed.), El dos de julio: Reflexiones posteriores [July second: Aftermath reflections] (pp. 133-142). Mexico City: UNAM. Berquist, G., & Golden, J. (1981). Media rhetoric, criticism and the public perception of the 1980 presidential debates. Quarterly Journal of Speech, 67, 125-137. Camp, R.A. (1984). The making of a government: Political leaders in modern Mexico. Tucson: The University of Arizona Press. Camp, R.A. (1999). Politics in Mexico: The decline of authoritarianism (3 rd ed.) New York: Oxford University Press. Cohen, B.(1963). The press and foreign policy. Princeton: Princeton University Press. Hellweg, S. A. (1995). Campaigns and candidate images in American presidential elections. In K. L. Hacker (Ed.), Candidate images in presidential elections (pp. 1-17). Westport, CT: Praeger.

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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what a candidate and a president should be are also likely to
be reflected in public opinion and in preferences in political
campaigns. Finally, campaigns do matter, as learning processes
were the public participates in democratic choices, accepting
or rejecting governing projects and people that carry them.
Campaigns, and not parties and bureaucracy hallways, will be
processes to decide who government looks like.
References
Academia Mexicana de Derechos Humanos [Mexican Human Rights
Academy]. (2000). Las elecciones federales de 2000 en
México: Análisis cualitativo de la cobertura y gastos de
campa√Īa en T.V. [The 2000 Mexican federal elections:
qualitative analysis of television coverage and campaign
expenses on television advertising]. Mexico, DF: Author.

Acosta, M. (2001). Los medios de comunicación después del 2 de
julio y sus relaciones con el Estado y la sociedad
[Mexican mass media after July second and its
relationship with the State and society]. In Y. Meyenberg
(Ed.), El dos de julio: Reflexiones posteriores [July
second: Aftermath reflections] (pp. 133-142). Mexico
City: UNAM.

Berquist, G., & Golden, J. (1981). Media rhetoric, criticism
and the public perception of the 1980 presidential
debates. Quarterly Journal of Speech, 67, 125-137.

Camp, R.A. (1984). The making of a government: Political
leaders in modern Mexico. Tucson: The University of
Arizona Press.

Camp, R.A. (1999). Politics in Mexico: The decline of
authoritarianism (3
rd
ed.) New York: Oxford University
Press.
Cohen, B.(1963). The press and foreign policy. Princeton:
Princeton University Press.

Hellweg, S. A. (1995). Campaigns and candidate images in
American presidential elections. In K. L. Hacker (Ed.),
Candidate images in presidential elections (pp. 1-17).
Westport, CT: Praeger.


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