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A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  38 Moreno, Pablo Parás, and Alejandro Poiré. Funding for the study was provided by the National Science Foundation (SES-9905703) and Reforma newspaper. Available from: http://web.mit.edu/polisci/faculty/C.Lawson.html Nie, N. H., Hull, C. H., Jenkins, J. G., Steinbrenner, K., & Bent D. H. (1975). SPSS: Statistical package for the social sciences. (2 nd Ed.) New York: McGraw-Hill. Nie, N. H., Verba, S., & Petrocik, J. R. (1976). The changing American voter. Cambridge, MA: Harvard University Press. Popkin, S.L. (1994). The reasoning voter: Communication and persuasion in presidential campaigns (2 nd ed.). Chicago, IL: The University of Chicago Press. Rogers, E. M., Hart, W. B., & Dearing, J. W. (1997). A paradigmatic history of agenda-setting research. In S. Iyengar & R. Reeves (Eds.), Do the media govern? Politicians, voters, and reporters in America (pp. 225-236). Thousand Oaks, CA: Sage. Schneider, A. L., & Darcy, R. E. (1984, August). Policy implications of using significance tests in evaluation research. Evaluation Review, Vol.8, pp. 573-82. Siegel, R. S. (1966). Image of the American Presidency: Part II of an exploration into popular views of presidential power. Midwest Journal of Political Science, 10, 123-137. Swanson, L., & Swanson, D. (1978). The agenda-setting function of the first Ford-Carter debate. Communication Monographs, 45, 347-353. Takeshita, O. (1997). Exploring the media’s roles in defining reality: From issue-agenda setting to attribute-agenda setting. In M. McCombs, D.L., Shaw, & D. Weaver (Eds.), Communication and democracy: Exploring the intellectual frontiers in agenda-setting theory (pp. 15-27). Mahwah, NJ: Lawrence Erlbaum. Trent, J. S., & Friedenberg, R. V. (1995). Political campaign communication: Principles and practices (3 rd ed.). Westport, CT: Praeger. Zakahi, W. R., & Hacker, K. L. (1995). Televised presidential debates and candidate images. In K. L. Hacker (Ed.), Candidate images in presidential elections (pp. 99-122). Westport, CT: Praeger.

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
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38
Moreno, Pablo Parás, and Alejandro Poiré. Funding for the
study was provided by the National Science Foundation
(SES-9905703) and Reforma newspaper. Available from:
http://web.mit.edu/polisci/faculty/C.Lawson.html

Nie, N. H., Hull, C. H., Jenkins, J. G., Steinbrenner, K., &
Bent D. H. (1975). SPSS: Statistical package for the
social sciences. (2
nd
Ed.) New York: McGraw-Hill.

Nie, N. H., Verba, S., & Petrocik, J. R. (1976). The changing
American voter. Cambridge, MA: Harvard University Press.

Popkin, S.L. (1994). The reasoning voter: Communication and
persuasion in presidential campaigns (2
nd
ed.). Chicago,
IL: The University of Chicago Press.

Rogers, E. M., Hart, W. B., & Dearing, J. W. (1997). A
paradigmatic history of agenda-setting research. In S.
Iyengar & R. Reeves (Eds.), Do the media govern?
Politicians, voters, and reporters in America (pp. 225-
236). Thousand Oaks, CA: Sage.

Schneider, A. L., & Darcy, R. E. (1984, August). Policy
implications of using significance tests in evaluation
research. Evaluation Review, Vol.8, pp. 573-82.

Siegel, R. S. (1966). Image of the American Presidency: Part
II of an exploration into popular views of presidential
power. Midwest Journal of Political Science, 10, 123-137.

Swanson, L., & Swanson, D. (1978). The agenda-setting function
of the first Ford-Carter debate. Communication
Monographs, 45, 347-353.

Takeshita, O. (1997). Exploring the media’s roles in defining
reality: From issue-agenda setting to attribute-agenda
setting. In M. McCombs, D.L., Shaw, & D. Weaver (Eds.),
Communication and democracy: Exploring the intellectual
frontiers in agenda-setting theory (pp. 15-27). Mahwah,
NJ: Lawrence Erlbaum.

Trent, J. S., & Friedenberg, R. V. (1995). Political campaign
communication: Principles and practices (3
rd
ed.).
Westport, CT: Praeger.

Zakahi, W. R., & Hacker, K. L. (1995). Televised presidential
debates and candidate images. In K. L. Hacker (Ed.),
Candidate images in presidential elections (pp. 99-122).
Westport, CT: Praeger.


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