All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  7 journalists and politicians may not consider the public agenda when asking and responding to questions when debating (1979). The former have the responsibility of reporting a newsworthy events and the latter of winning an election (Friedenberg, cited in Hellweg, Pfau, & Brydon, 1992, p. 27). Thus, the public agenda may be, if not out of consideration, sharing two other powerful agendas in the same event: the media agenda and the one created by the candidates who participate in the debate (Jackson-Beeck & Meadow, 1979). Research Design Rationale and Hypotheses This study assumes that media coverage before and after the debates determined the debates’ content, and the nature of the election from a traditional election completely dominated by a ruling party, to a competitive one where neither the contenders nor the public knew beforehand the outcome of the election. To determine the relationships between the debates and the media agenda during the coverage of those events, the following hypotheses were developed: Hypothesis 1: The Higher the issue content in the media agenda, the higher the issue content in the debate. Hypothesis 2: The higher the candidate-attribute content within the media agenda, the higher the focus on candidate-attributes within the debate. Hypothesis 3: The media issue agenda directly affects the public issue agenda regardless the content of the debates.

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
first   previous   Page 7 of 38   next   last



background image
7
journalists and politicians may not consider the public agenda
when asking and responding to questions when debating (1979).
The former have the responsibility of reporting a newsworthy
events and the latter of winning an election (Friedenberg,
cited in Hellweg, Pfau, & Brydon, 1992, p. 27). Thus, the
public agenda may be, if not out of consideration, sharing two
other powerful agendas in the same event: the media agenda and
the one created by the candidates who participate in the
debate (Jackson-Beeck & Meadow, 1979).
Research Design
Rationale and Hypotheses
This study assumes that media coverage before and after
the debates determined the debates’ content, and the nature of
the election from a traditional election completely dominated
by a ruling party, to a competitive one where neither the
contenders nor the public knew beforehand the outcome of the
election. To determine the relationships between the debates
and the media agenda during the coverage of those events, the
following hypotheses were developed:
Hypothesis 1: The Higher the issue content in the media
agenda, the higher the issue content in the debate.
Hypothesis 2: The higher the candidate-attribute content
within the media agenda, the higher the focus on
candidate-attributes within the debate.
Hypothesis 3: The media issue agenda directly affects the
public issue agenda regardless the content of the
debates.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 38   next   last

©2012 All Academic, Inc.