All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Study of Agenda-Setting Theory in Presidential Debates in Mexico’s 2000 Presidential Campaign
Unformatted Document Text:  9 directly. This category included news pieces that referred to the format, timing, topics, and general mechanics of the debate. Debate-related issues were the mentions in newscasts about the campaign that were not directly related to the debate; rather these issues were mainly related to the whole campaign and did not mention the debate. Those mentions were related almost exclusively to issues and topics in the campaign. The broadcast story and the debate segment (by candidate) were the main unit of analysis for this research. Issues and images. Along with the classification into debate-related and debate-specific issues, stories and debate segments were divided by content into issues and image coverage (for the television news), and issues and image content (for the debates). Although there is still some disagreement about the distinction between issues and images in campaigns (Hacker, 1995). For the purposes of this research an issue was defined as an important campaign topic that is likely to propose a change in policy (Popkin, 1994). Issues in the Mexico 2000 campaign were classified in the broad range of important topics affecting the country, such as education, public safety, corruption, income distribution, institutional change and culture. Image is an important factor in the outcome of presidential elections (Hellweg, Dionisopoulos, & Kugler, 1986). The concept of candidate image in a political campaign is a complex one in which personal and job-related attributes are crucial to its perception. Some of those attributes may appear as more relevant in certain circumstances than others, depending on the election (the cultural and historical setting, relevant events on the campaign, especial conditions of the moment, particular situations, etc.). This analysis was centered on the three main contenders in the election: Francisco Labastida Ochoa, Vicente Fox, and CuauhtĂ©moc Cárdenas. The three other contenders were left out

Authors: Mercado, Antonieta., Hellweg, Susan., Dozier, David. and Hofstetter, C..
first   previous   Page 9 of 38   next   last



background image
9
directly. This category included news pieces that referred to
the format, timing, topics, and general mechanics of the
debate. Debate-related issues were the mentions in newscasts
about the campaign that were not directly related to the
debate; rather these issues were mainly related to the whole
campaign and did not mention the debate. Those mentions were
related almost exclusively to issues and topics in the
campaign. The broadcast story and the debate segment (by
candidate) were the main unit of analysis for this research.
Issues and images. Along with the classification into
debate-related and debate-specific issues, stories and debate
segments were divided by content into issues and image
coverage (for the television news), and issues and image
content (for the debates). Although there is still some
disagreement about the distinction between issues and images
in campaigns (Hacker, 1995). For the purposes of this research
an issue was defined as an important campaign topic that is
likely to propose a change in policy (Popkin, 1994). Issues in
the Mexico 2000 campaign were classified in the broad range of
important topics affecting the country, such as education,
public safety, corruption, income distribution, institutional
change and culture.
Image is an important factor in the outcome of
presidential elections (Hellweg, Dionisopoulos, & Kugler,
1986). The concept of candidate image in a political campaign
is a complex one in which personal and job-related attributes
are crucial to its perception. Some of those attributes may
appear as more relevant in certain circumstances than others,
depending on the election (the cultural and historical
setting, relevant events on the campaign, especial conditions
of the moment, particular situations, etc.).
This analysis was centered on the three main contenders in the
election: Francisco Labastida Ochoa, Vicente Fox, and
Cuauhtémoc Cárdenas. The three other contenders were left out


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 9 of 38   next   last

©2012 All Academic, Inc.