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Culture, Relationship Cultivation Strategies and Relationship Qualities: A Qualitative Evaluation on Multinational Companies・ Relationship Management in China

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Abstract:

This study of multinational companies in China focuses on three areas: first, how multinational companies cultivate quality relationships in China; the role of culture plays in the relationship cultivation, and how organization-public relationships can be evaluated from a qualitative perspective. The researcher interviewed 40 participants from 36 multinational companies in China. The findings revealed that the characteristics of Chinese culture, such as family orientation, relational orientation (role formalization, relational interdependence, face, favor, relational harmony, relational fatalism, and relational determination) influenced significantly on multinational companies・ relationship cultivation strategies. Multinational companies from the Western countries, however, to be more persistent in their own cultural values than multinational companies from Asian countries in relationship building. In addition, the research also found that the cultivation strategies of positivity and sharing of tasks were used in achieving all the relationship qualities (trust, control mutuality, commitment, and satisfaction) in the Chinese context. Qualitative evaluation criteria for this study are also discussed in this paper.

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compani (255), relationship (255), public (168), chines (123), cultur (122), multin (109), relat (100), china (90), also (82), one (78), cultiv (77), said (64), particip (63), manag (58), communic (58), qualiti (57), organ (57), research (56), interviewe (53), peopl (52), trust (51),

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Organization-public relationship, organizational effectiveness, culture, global public relations
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MLA Citation:

Hung, Chun-ju. "Culture, Relationship Cultivation Strategies and Relationship Qualities: A Qualitative Evaluation on Multinational Companies・ Relationship Management in China" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111507_index.html>

APA Citation:

Hung, C. , 2003-05-27 "Culture, Relationship Cultivation Strategies and Relationship Qualities: A Qualitative Evaluation on Multinational Companies・ Relationship Management in China" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111507_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study of multinational companies in China focuses on three areas: first, how multinational companies cultivate quality relationships in China; the role of culture plays in the relationship cultivation, and how organization-public relationships can be evaluated from a qualitative perspective. The researcher interviewed 40 participants from 36 multinational companies in China. The findings revealed that the characteristics of Chinese culture, such as family orientation, relational orientation (role formalization, relational interdependence, face, favor, relational harmony, relational fatalism, and relational determination) influenced significantly on multinational companies・ relationship cultivation strategies. Multinational companies from the Western countries, however, to be more persistent in their own cultural values than multinational companies from Asian countries in relationship building. In addition, the research also found that the cultivation strategies of positivity and sharing of tasks were used in achieving all the relationship qualities (trust, control mutuality, commitment, and satisfaction) in the Chinese context. Qualitative evaluation criteria for this study are also discussed in this paper.

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Document Type: .PDF
Page count: 49
Word count: 24106
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Culture Relationship Cultivation Strategies and Relationship Qualities: A Qualitative Evaluation on Multinational Companies Relationship Management in China ICA-15-11746 Paper submitted for the Public Relations Division of the 53rd Annual Conference of the International Communication Association Culture Relationship cultivation & qualities 1 Culture Relationship Cultivation Strategies and Relationship Qualities: A Qualitative Evaluation on Multinational Companies Relationship Management in China ABSTRACT This study of multinational companies in China focuses on three areas: first how multinational companies cultivate quality relationships in China;
of the Chinese self. In V. Kavolis (Ed.) Designs of selfhood (pp. 107 131). Cranbury NJ: Associated University Presses. Yan A. (1999). International joint ventures in China: Interpartner characteristics dynamics opportunities and challenges for the new century. In L. Kelley & Y. Luo (Eds.) China 2000: Emerging business issues (pp. 131-162). Thousand Oaks CA: Sage. Yan A. & Gray B. (1994). Bargaining power management control and performance in United States-China joint ventures: A comparative case study. Academy of


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