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Role of Global Media Use on Adolescent Development in South Africa
Unformatted Document Text:  Global Media Use in South Africa XW ideas and findings that tied adolescent media use to the advancement of one’s various life tasks, such as identity, intimacy, and autonomy (Phinney, 1989; Hill, 1983). In attempting to verify the ideas it is hypothesized first that those with more maturity—with stronger sense of self-identity—would prefer more solitary, independent pattern of media use. Both the frequency in solitary use of the media and the sense of autonomy from parental or family influences should be stronger if the adolescent is in a more advanced stage of identity development. Therefore, H1a. Elder teenagers will spend less time using the media under the guidance of their parents. H1b. The adolescents with higher identity scores will spend less time using the media under the guidance of their parents. H2a. Elder teenagers will spend more time using the media (or spending time in general) with their friends. H2b. The adolescents with higher identity scores will spend more time using the media (or spending time in general) with their friends. Having a set of expectations about a medium would indicate that there had been previous satisfactory uses. Satisfactory evaluations would also lead to a favorable attitude towards the medium in general, specific contents, and related ideas, which would eventually lead to repeated use of the medium. Since a majority of popular television programs is from the U. S., one could expect the repeated use of those programs to foster a more positive attitude towards the U. S. and its consumer products. Also, presuming the use

Authors: Lee, Anselm.
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Global Media Use in South Africa
XW
ideas and findings that tied adolescent media use to the advancement of one’s various life
tasks, such as identity, intimacy, and autonomy (Phinney, 1989; Hill, 1983). In attempting
to verify the ideas it is hypothesized first that those with more maturity—with stronger
sense of self-identity—would prefer more solitary, independent pattern of media use. Both
the frequency in solitary use of the media and the sense of autonomy from parental or
family influences should be stronger if the adolescent is in a more advanced stage of
identity development. Therefore,
H1a. Elder teenagers will spend less time using the media under the
guidance of their parents.
H1b. The adolescents with higher identity scores will spend less time using
the media under the guidance of their parents.
H2a. Elder teenagers will spend more time using the media (or spending
time in general) with their friends.
H2b. The adolescents with higher identity scores will spend more time using
the media (or spending time in general) with their friends.
Having a set of expectations about a medium would indicate that there had been
previous satisfactory uses. Satisfactory evaluations would also lead to a favorable attitude
towards the medium in general, specific contents, and related ideas, which would
eventually lead to repeated use of the medium. Since a majority of popular television
programs is from the U. S., one could expect the repeated use of those programs to foster a
more positive attitude towards the U. S. and its consumer products. Also, presuming the use


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