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Role of Global Media Use on Adolescent Development in South Africa
Unformatted Document Text:  Global Media Use in South Africa XX to be goal-directed and the repeated use to be an indicator of satisfaction, one could assume that the higher frequency of television use would be positively related to the attitude towards its influence. H3. Heavier television viewing will let South African teenagers feel they are familiar with the U. S. and its way of living. H4. Heavier television viewing will contribute to a more positive attitude about the U. S. consumer products among South African adolescents. H5. Heavier television viewing will contribute to a more positive attitude about the television’s influence on one’s thoughts, feelings, and behaviors. The survey posed a group of questions that addressed the concept of globalization. Taking from the idea that exposure to global cultural products would lead to eenagers were asked if they believed that people of the world are more or less the same and deal with similar issues and problems. While the questions were phrased to account for the role of television, it is necessary to verify the relationship between the actual (reported) use and the teenagers’ view on globalization. H6. Heavier television viewing will contribute to a more global view on how people of the world live. Methods: Sample and Measures A survey of 471 teenagers was conducted at a school in Durban, the second largest

Authors: Lee, Anselm.
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Global Media Use in South Africa
XX
to be goal-directed and the repeated use to be an indicator of satisfaction, one could assume
that the higher frequency of television use would be positively related to the attitude
towards its influence.
H3. Heavier television viewing will let South African teenagers feel they are
familiar with the U. S. and its way of living.
H4. Heavier television viewing will contribute to a more positive attitude
about the U. S. consumer products among South African adolescents.
H5. Heavier television viewing will contribute to a more positive attitude
about the television’s influence on one’s thoughts, feelings, and behaviors.
The survey posed a group of questions that addressed the concept of globalization.
Taking from the idea that exposure to global cultural products would lead to eenagers were
asked if they believed that people of the world are more or less the same and deal with
similar issues and problems. While the questions were phrased to account for the role of
television, it is necessary to verify the relationship between the actual (reported) use and the
teenagers’ view on globalization.
H6. Heavier television viewing will contribute to a more global view on how
people of the world live.
Methods: Sample and Measures
A survey of 471 teenagers was conducted at a school in Durban, the second largest


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