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Role of Global Media Use on Adolescent Development in South Africa
Unformatted Document Text:  Global Media Use in South Africa X\ what they watched on television was how the things were in the U.S. in reality. The result showed the hypothesized relationship to be statistically significant ( = .141, p < .01). Another (H4) predicted that television viewing would be positively associated with favorable attitude towards the U. S. consumer products over the domestic counterparts, which proved to be false as the relationship the two measures seemed non-existent ( = - .027, n.s.). The premise that heavier television viewing will contribute to a more positive attitude about the television’s influence on one’s thoughts, feelings, and behaviors (H5) was also proved to be false, even though the relationship was close to meeting the set threshold of statistical significance ( = .075, n.s.). Small number of items (three) assessing the influence might have contributed to the result, for two of the three items (influence on thoughts and feelings) were significantly related to television viewing. Nonetheless, the hypothesis is rejected. The final hypothesis (H6) was that a increased exposure to television, which programs a large quantity of foreign-produced programs, will contribute to a more global view on how people of the world live. The relationship was found to be statistically significant at the 95% confidence level ( = .118, p < .05). Discussion The study found significant relationships between adolescent development and a more independent pattern of media use, with an increase in age positively related to a more autonomous (from parental influences) media use. Identity measures, used in hopes of

Authors: Lee, Anselm.
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Global Media Use in South Africa
X\
what they watched on television was how the things were in the U.S. in reality. The result
showed the hypothesized relationship to be statistically significant (
= .141, p < .01).
Another (H4) predicted that television viewing would be positively associated with
favorable attitude towards the U. S. consumer products over the domestic counterparts,
which proved to be false as the relationship the two measures seemed non-existent ( = -
.027, n.s.).
The premise that heavier television viewing will contribute to a more positive
attitude about the television’s influence on one’s thoughts, feelings, and behaviors (H5) was
also proved to be false, even though the relationship was close to meeting the set threshold
of statistical significance ( = .075, n.s.). Small number of items (three) assessing the
influence might have contributed to the result, for two of the three items (influence on
thoughts and feelings) were significantly related to television viewing. Nonetheless, the
hypothesis is rejected. The final hypothesis (H6) was that a increased exposure to
television, which programs a large quantity of foreign-produced programs, will contribute
to a more global view on how people of the world live. The relationship was found to be
statistically significant at the 95% confidence level ( = .118, p < .05).
Discussion
The study found significant relationships between adolescent development and a
more independent pattern of media use, with an increase in age positively related to a more
autonomous (from parental influences) media use. Identity measures, used in hopes of


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