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Role of Global Media Use on Adolescent Development in South Africa
Unformatted Document Text:  Global Media Use in South Africa X^ lead to a lesser amount of effect. Music listening, for instance, is often a background activity that takes place in concert with other, primary activities, bringing up a question as to whether so casual an activity should count as a relevant case of media use. However, as Roberts and Christenson (2001) argue, one should try turning off the background music and watch how adolescents respond before asking. In considering media use during adolescence, how one uses the media could be just as important as the content itself. One could consider the possibility of media use whose main goal is to avoid the alternatives. Some teenagers may choose to watch television or to listen to music for the purpose of disengaging themselves from other thoughts and activities that they may have to face in the alternative. For instance, watching television with the parents might be a preferable option to having conversation with the parents. Listening to music may provide adolescents with a relief from the psychological burdens of growing up. Finally, significant relationships were found between television use and one’s outlook on global world represented by the U.S. culture, the premise that repeated use of foreign media would lead to a positive attitude towards the use of consumer products produced by the foreign country was not supported. As with the identity measures, the problem may have been generic nature of questions presented to the respondents, asking one to choose between the foreign or the domestic. While not hypothesized, the exploration of identity construct was found to be significantly related to the global orientation construct ( = .235, p < .01). In other words, those with higher levels of interest in one’s cultural heritage and values tended to believe in unity of a global world more. This was a good example of interplays between dichotomous actions, as van Elteren (1996) would call.

Authors: Lee, Anselm.
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Global Media Use in South Africa
X^
lead to a lesser amount of effect. Music listening, for instance, is often a background
activity that takes place in concert with other, primary activities, bringing up a question as
to whether so casual an activity should count as a relevant case of media use. However, as
Roberts and Christenson (2001) argue, one should try turning off the background music and
watch how adolescents respond before asking.
In considering media use during adolescence, how one uses the media could be just
as important as the content itself. One could consider the possibility of media use whose
main goal is to avoid the alternatives. Some teenagers may choose to watch television or to
listen to music for the purpose of disengaging themselves from other thoughts and activities
that they may have to face in the alternative. For instance, watching television with the
parents might be a preferable option to having conversation with the parents. Listening to
music may provide adolescents with a relief from the psychological burdens of growing up.
Finally, significant relationships were found between television use and one’s
outlook on global world represented by the U.S. culture, the premise that repeated use of
foreign media would lead to a positive attitude towards the use of consumer products
produced by the foreign country was not supported. As with the identity measures, the
problem may have been generic nature of questions presented to the respondents, asking
one to choose between the foreign or the domestic. While not hypothesized, the exploration
of identity construct was found to be significantly related to the global orientation construct
( = .235, p < .01). In other words, those with higher levels of interest in one’s cultural
heritage and values tended to believe in unity of a global world more. This was a good
example of interplays between dichotomous actions, as van Elteren (1996) would call.


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